EQ3 vs The Brick Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of EQ3 vs The Brick including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
EQ3 Franchise
The Brick Franchise
Investment $475,000$500,000 - $1,000,000
Franchise Fee N/A$40,000
Royalty Fee -2.5%
Advertising Fee -4% local
Year Founded 20011971
Year Franchised 20011999
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
EQ3 Franchise
The Brick Franchise
Experience -It is extremely important that we award our franchises to individuals who appreciate and will execute accordingly to our core value of Our Commitment Is To Our Customer. To that end, we are looking for active business people who want a complete system and our company values, which will enable them to compete in today's and tomorrow's challenging retail world. Active involvement within ones community and a burning desire to succeed will contribute greatly to the success of The Brick in a franchise setting. The success of a national chain of stores is predicated on the customer receiving seamless treatment whether they are in a store in Victoria, BC or St. Johns Nfld. The franchisee must dedicate themselves to providing this seamless treatment to the Brick customers.

Financing Options
 
EQ3 Franchise
The Brick Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
EQ3 Franchise
The Brick Franchise
Training --
Support --
Marketing -* Advertising and promotions planning calendars provided in advance * Market spill-over of TV advertising provided at no cost * Interior signage, price tag headers, and aggressive flyer programs are purchased by the franchisee at the cost to The Brick * Contests sponsored by The Brick and vedors * Design and assist in the execution of Grand Openings * Assist, for a fee, in close-out of existing business * Ongoing support through regional and corporate management
Operations --

Expansion Plans
 
EQ3 Franchise
The Brick Franchise
US Expansion --
Canada Expansion -Yes
International Expansion --

Company Overviews

About EQ3

EQ3 designs, produces and sells affordable, modern furniture for every room in your home. As a Winnipeg-based company, EQ3 was established in 2001 under the direction of President and CEO Peter Tielmann. Having grown up in Europe, Peter recognized the lack of modern furniture in North America. Today, EQ3 is a vertically integrated company specializing in modern design for everyday life with simple, clean and functional design. Customize with fabric or leather, finishes and legs for a style all your own. We're proud of our roots and strive to produce as much of our product in Canada as possible. Our factory in Winnipeg manufactures all of our own upholstery pieces. That means when you order a custom made sofa from EQ3, you can count on your new piece arriving home in about 4 to 10 weeks. In addition to our own product range, we also admire and respect brands whose designs have stood the test of time. EQ3 is proud to offer EQ3+, a designer line featuring iconic brands like Herman Miller, Stelton, Vitra, Alessi and more, with many featured products exclusive to Canada.
EQ3 has 11 stores in Canada and the US, with a 12th location opening summer 2012 in Toronto's Liberty Village. Additional stores and galleries are located throughout North America and around the world.

About The Brick

NOBODY BEATS THE BRICK!The Brick Warehouse LP began in 1971 and is 100% Canadian owned. We are successful because we listen to the marketplace, the customer as individuals, and then act accordingly. Our distinctive, consistent and frequent advertising and promotional campaigns allow us to remain at the forefront of our customers' minds. The Brick Card Platinum and flexible payment options contribute to the company's popularity. Are you an active business person who wants to become part of Canada's most dynamic retail organization? Do you want a complete system and company values that will allow you to compete and maximize your potential in today's challenging retail environment? * We sell all of Canada's leading Major Brands. * Industry leading comprehensive computer information system. * Aggressive and complete marketing and advertising programs. * Internet and Intranet, marketing and communications. * "Click 'n' Shop" (virtual brand extension) kiosk shopping models. * Ongoing support program from our retail managers. * One-stop shopping for all inventory. * "You sell one, you buy one" supply system. * Customer credit facilities through the Brick Card Platinum. * Our fee structures are reasonable. For further information please email us at [email protected].