The Counter vs BurgerFi Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs BurgerFi including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Counter Franchise
BurgerFi Franchise
Investment $711,133 - $1,939,750$613,600 - $987,250
Franchise Fee $35,000$37,500
Royalty Fee 6%5.5%
Advertising Fee 2%1.5%
Year Founded 20032011
Year Franchised 20052011
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements
 
The Counter Franchise
BurgerFi Franchise
Experience --

Financing Options
 
The Counter Franchise
BurgerFi Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The Counter Franchise
BurgerFi Franchise
Training On-The-Job Training: 964 hours Classroom Training: 164 hours

3 weeks of training at our corporate locations for your general manager, your kitchen manager and your front of the house manager. *Teaches your key management staff what they need to run your restaurant. *When your store opens we also provide a trainer to assist you at your location for the first week. *Training continues with your personal Franchise Business Advisor who works with you step by step on an ongoing basis.
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform

BurgerFi provides an extensive training and support program to help you every step of the way.
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations Absentee Ownership Allowed -

Expansion Plans
 
The Counter Franchise
BurgerFi Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee




About BurgerFi

BurgerFi is changing what America thinks about burgers. Our Natural Burgers are a healthful, wholesome and guilt free indulgence made from fresh, never frozen Natural Angus beef that is hormone and antibiotic free and raised humanly to create the best tasting burger possible. All beef dogs, real dairy fresh frozen custard and fresh cut fries, as well as craft beer and wine, are all served up in our urban hip design setting. You can join in the BurgerFication of the Nation with your own BurgerFi in your town.