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Updated RecentlyThe Counter vs Johnnie's Dog House Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Counter vs Johnnie's Dog House including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $711,133 - $1,939,750 | $82,600 - $355,750 |
| Franchise Fee | $35,000 | $25,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 2% | - |
| Year Founded | 2003 | - |
| Year Franchised | 2005 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 964 hours Classroom Training: 164 hours | Our initial training program will consist of approximately 10 days of training over a 2 week period and could take place at our corporate headquarters and/or any existing Johnnie's Dog House restaurant. The training includes: * Vision and Values * Operations Manual * Franchisee's Responsibilities * POS System * Training for Product/Service Presentation * Marketing & Promotion Planning * Catering & Special Events Strategy * Hiring Your Staff and Personnel Practices & Policy * Job & Staff Training * Receiving & Storing Products * Health, Sanitation & Licensing Requirements |
| Support | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform | You will have ongoing access to our expertise and materials in the areas of: * Business development and administration * Site selection and store leasing * Construction * Purchasing * Training * Store operations * Quality control * Advertising and promotions * Marketing * Research and development |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About The Counter
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee
About Johnnie's Dog House
Fast Casual Restaurant:
1,000 to 2,000 sq. ft., offers a welcoming entrance, nostalgic decor, and unique historical photographs from different generations which decorate the dining area. This business format offers multiple channels of revenue for our franchisees: Dine-in and Carry-Out, Catering, and Special Events. Airport and Mall Venue
100 to 300 sq. ft., is supported by our Fully Self-Contained Kiosk Solution. It is fashioned to look so that it will never be forgotten, offers a wide variety of menu selections, capable of satisfying large crowds, certified for indoor use, and is built with a ruggedness and utility. Our Home Improvement Venue
8 ft. by 12ft. Kiosk or Trailer, is designed and manufacturered using the highest NSF and UL standards to ensure reliability and approval by health departments and county ordinances nationwide, provides distribution from the Johnnie's Dog House food, beverage, paper and branding suppliers to each location, and offers a 3rd party equipment leasing option of the complete solution.
Our Catering and Event Solution
The perfect addition to every sporting event, festival, fair, or party in your community. Your customers will love the hot off-the-grill foods and its style and design will certainly be a crowd pleaser.