The Counter vs Lick's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs Lick's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Counter Franchise
Lick's Franchise
Investment $711,133 - $1,939,750$495,000 - $595,000
Franchise Fee $35,000$45,000
Royalty Fee 6%-
Advertising Fee 2%-
Year Founded 2003-
Year Franchised 2005-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
The Counter Franchise
Lick's Franchise
Experience --

Financing Options
 
The Counter Franchise
Lick's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The Counter Franchise
Lick's Franchise
Training On-The-Job Training: 964 hours Classroom Training: 164 hours -
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform-
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations Absentee Ownership Allowed -

Expansion Plans
 
The Counter Franchise
Lick's Franchise
US Expansion --
Canada Expansion -Yes
International Expansion --

Company Overviews

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee




About Lick's

Opportunities exist for highly motivated, energetic individuals with excellent people skills and the ability to communicate enthusiasm, who share our passion for success and commitment to quality. Get the Lick's Advantage! Lick's offers a "turnkey operation", planning, design, & construction, training, hiring, training of staff, pre-opening assistance, on going support and guidance, operating manuals, recipes and menus, accounting services, purchasing, advertising and promotion. Lick's will assist you with site selection and lease negotiations, and will provide all the necessary planning, design and construction of your store. Lick's provides an extensive, mandatory training program complete with comprehensive manuals for all potential franchisees. Before you open, you will be provided advice and assistance in the hiring and training of required staff and a trained Lick's representative will spend a minimum of four weeks with you at your store to assist in the set up and opening operations. Following this, Licks will provide any and all necessary supervision, consultation and assistance as determined by the Lick's Inspection and support program. You will automatically become a part of the centrally controlled Lick's supply system for food, beverages, paper and other supplies. Lick's also administers a central advertising and promotion fund for highly efficient, cost effective marketing programs and in-store promotions. Lick's is now aggressively developing franchise locations in Ontario and Master Franchise opportunities outside the Ontario Region.