The Counter vs Wayback Burgers Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Counter vs Wayback Burgers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$711,133 - $1,939,750 | $209,000,524,500 |
Franchise Fee |
$35,000 | $35,000 |
Royalty Fee |
6% | 5% |
Advertising Fee |
2% | 2% |
Year Founded |
2003 | 1991 |
Year Franchised |
2005 | 2006 |
Term Of Agreement |
- | - |
Term Of Agreement |
- | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/Yes | -/- |
Start-up Costs |
-/Yes | -/Yes |
Equipment |
-/Yes | -/Yes |
Inventory |
-/Yes | -/- |
Receivables |
-/- | -/- |
Payroll |
-/- | -/- |
Training & Support |
Training |
On-The-Job Training: 964 hours
Classroom Training: 164 hours
| Up to two people are included in the training process as part of the initial franchise fee. Additional staff may attend for a fee.
On-The-Job Training: 80 hours
Classroom Training: 40 hours
|
Support |
Newsletter
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Franchisee Intranet Platform | Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
Marketing |
Co-op Advertising
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
Operations |
Absentee Ownership Allowed
| - |
Expansion Plans |
US Expansion |
- | Yes |
Canada Expansion |
- | - |
International Expansion |
- | Yes |
Company Overviews
About The Counter
Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines.
gourmet hamburger franchise franchising
Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S.
We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.
The total investment necessary to begin operation of The Counter
franchise ranges from $724,133 to $1,939,750 for a traditional
restaurant franchise and between $711,133 to $1,924,750 for a
non-traditional restaurant. This includes $38,000 to $47,500 for a
traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee
About Wayback Burgers
Though only in a few states as yet, Wayback Burgers' potential has been demonstrated by our loyal following. From our first humble shop in Newark, DE, opened in 1991 as Jake's Hamburgers and still a state favorite, we've now begun franchising aggressively. Having only recently grown to 54 contracted locations (21 currently operating) throughout the East Coast and beyond, we're moving fast. With new stores available nationwide [we may need to file a prospectus in your state prior to executing an agreement], here's the opportunity to set your course for success.
At Wayback Burgers, our juicy, fresh-off-the-griddle burgers are cooked to order and never frozen. Our signature house-made potato chips go perfectly with our thick, rich milkshakes. The warm, welcoming decor makes the short wait for a hot burger that much easier, or customers can pick up orders placed by phone, fax or Web. Monthly burger and shake specials keep things lively for our many repeat customers. Additional menu items include hot dogs, a variety of sandwiches, chicken fingers, and fresh salads.
Many Americans crave better taste and atmosphere than fast food chains offer, but they want value, too. That's why the number of US fast casual burger units (including Wayback Burgers) nearly doubled from 2004-2008, and their revenues grew even more. The 17 largest fast casual burger chains grew sales by 11% in 2008, at the height of a recession! A Wayback Burgers franchise offers a way to capitalize on this demand with a proven system for success.
Simple, classic fare from Wayback Burgers lets you capitalize on options like drive-through, delivery, catering and fundraisers. We also participate in VetFran to support our American armed services veterans. Open the restaurant you always dreamed of, or take advantage of our discount on multi-unit purchases.
Whether you're looking to open several units, a few, or even just one, we'd love to talk to you. We offer multi-unit discounts and we're Area Developer friendly, too. Plus, our affordable investment level also makes Wayback Burgers the perfect opportunity for those wanting to open just one store.
The total investment necessary to begin operation of a traditional
Wayback Burgers restaurant franchise is approximately from $209,000 to
$524,500 for a single unit. This includes $40,000 that must be paid to
the franchisor or their affiliates.
The total investment to begin
operation of a Wayback Burgers area development franchise to develop a
minimum of three traditional franchised units is from $597,000 to
$1,543,500. This includes $90,000 that must be paid to the franchisor or
their affiliates.
The total investment to begin operation of a Wayback
Burgers restaurant franchise at a Walmart location is approximately
$218,500 to $529,500 for a single unit. This includes $22,000 to
$162,000 in security deposits and premises improvement charges that you
will also pay the franchisor or their affiliates.
Veteran Incentives $5,000 off franchise fee