The Counter vs The WORKS Gourmet Burger Bistro Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs The WORKS Gourmet Burger Bistro including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Counter Franchise
The WORKS Gourmet Burger Bistro Franchise
Investment $711,133 - $1,939,750$650,000 - $850,000
Franchise Fee $35,000$45,000
Royalty Fee 6%6%
Advertising Fee 2%2%-2.5%
Year Founded 20032001
Year Franchised 20052010
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
The Counter Franchise
The WORKS Gourmet Burger Bistro Franchise
Experience --

Financing Options
 
The Counter Franchise
The WORKS Gourmet Burger Bistro Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/Yes-/-
Start-up Costs -/Yes-/-
Equipment -/Yes-/-
Inventory -/Yes-/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The Counter Franchise
The WORKS Gourmet Burger Bistro Franchise
Training On-The-Job Training: 964 hours Classroom Training: 164 hours -
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform-
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app -
Operations Absentee Ownership Allowed -

Expansion Plans
 
The Counter Franchise
The WORKS Gourmet Burger Bistro Franchise
US Expansion --
Canada Expansion -Yes
International Expansion --

Company Overviews

About The Counter

Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
non-traditional restaurant that must be paid to the franchisor or its affiliate.
Veteran Incentives 20% off franchise fee




About The WORKS Gourmet Burger Bistro

Successful, profitable franchisees are the key to a winning system. The WORKS approach has been designed to build a network of strong and profitable franchisees. Our team is committed to working with you from Day One to develop your business and help you grow with us. When you become a WORKS Franchisee you become many things; a business owner, an employer, a community leader, a brand Ambassador, and most importantly you become part of a team. A team with a wealth of knowledge and expertise to help you succeed. We offer continuous support and professional guidance throughout the franchise process, from the development of your restaurant to opening day and beyond. We believe in the power of a great Brand. We believe in delivering a unique and consistent guest experience... one Burgerhead at a time. We believe in creating a fun, rewarding work environment for our team. We believe in supporting the communities where we are located. We believe that our success is dependent on making all of our partners successful. The WORKS Gourmet Burger Bistro is a very unique concept and we are very committed to finding the RIGHT franchisee for the brand. Not just anyone can purchase a WORKS but let's see if you are one of the lucky people who just may! To Download application go to http://www.worksburger.com/Franchising/FranchiseeApplication/tabid/106911/Default.aspx