IHOP vs Elmer's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of IHOP vs Elmer's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
IHOP Franchise
Elmer's Franchise
Investment $414,866 - $3,374,043$712,000 - $3,209,500
Franchise Fee $40,000 - $50,000$40,000
Royalty Fee 4.5%4%
Advertising Fee 3.5%1%
Year Founded 1958-
Year Franchised 1960-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
IHOP Franchise
Elmer's Franchise
Experience --

Financing Options
 
IHOP Franchise
Elmer's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
IHOP Franchise
Elmer's Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans
 
IHOP Franchise
Elmer's Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About IHOP

The IHOP restaurant chain has been serving a wide variety of breakfast, lunch and dinner selections for more than 57 years. IHOP enjoys a rich heritage and almost universal awareness. Our brand has been built upon the strenght of our franchisees, vendors partners and dedicated employees. IHOP restaurants are franchised and operate by Glendale, California based IHOP Corp. There are over 1,280 IHOP restaurants in the U.S. and Canada.

The total investment necessary to begin operation of an IHOP franchise at a non-traditional venue is as follows:
  • Full-Service Program: $693,266 to $3,374,043
  • IHOP Limited-Service Program: $414,866 to $1,427,418
This includes Initial Fees of $39,000 to $79,480 per Full-Service Restaurant and $23,500 to $48,480 per IHOP Limited-Service Restaurant to be developed which must be paid to the Franchisor or an IHOP Affiliate.

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About Elmer's

Elmer's Restaurants have been a family tradition since 1960. The Elmer's Breakfast/Lunch/Dinner restaurants are three-meal-per-day family restaurants, serving quality comfort food with exceptional Guest service. An independent market research firm concluded that "Elmer's Guest loyalty is one of the highest seen in the restaurant industry." Elmer's currently operates 34 Elmer's Restaurants, with new restaurants under development in Washington, California, and Oregon.