Coco Brooks vs Mazzio's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Coco Brooks vs Mazzio's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Coco Brooks Franchise
Mazzio's Franchise
Investment $750,000$409,000 - $1,292,000
Franchise Fee $20,000$20,000
Royalty Fee -5%
Advertising Fee --
Year Founded 1999-
Year Franchised 2005-
Term Of Agreement -15 years +5+5...
Term Of Agreement -15 years +5+5...
Renewal Fee --


Business Experience Requirements
 
Coco Brooks Franchise
Mazzio's Franchise
Experience - 1. You must have substantial familiarity with the market proposed for development. 2. You must possess a sound reputation, integrity, and similar business values as Mazzio's.

Financing Options
 
Coco Brooks Franchise
Mazzio's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Coco Brooks Franchise
Mazzio's Franchise
Training -* Confidential Manuals - Operations, Training and "Countdown to Opening" * Comprehensive 8-week Training Program for Restaurant Management Team - Combining "In-Restaurant" and Classroom Training * 2-week Training Program for Owners * Pre-opening "On-Site" Training Support and Post-opening Assistance * Regional Training Seminars for Franchise Owners and Restaurant Managers Covering Critical Operational Topics
Support -Marketing and Operational Assistance All materials and assistance for company restaurants are also available to all franchisees � marketing programs, P.O.S. (point of sale), marketing pieces, market analysis, operational assistance, reports, manuals, charts and training seminars. Consultants You will be provided ongoing supervision and support from an experienced Franchise Business Consultant. Periodic visits and inspections are included and your consultant is available to help you with ongoing questions, etc. Marketing Contribution One percent (1%) from both company and franchised restaurants goes into an advertising production fund for the development of high-quality marketing materials � media, print, etc. Research and Development Mazzio's is devoted to on-going research and development. Executive Staff Our franchisees have direct access to all areas including Marketing, Operations, Training, Information Services, Finance, Legal and Franchising. Support Staff Our corporate culture encourages open two-way communication with company personnel. Site Selection * Demographic Analysis * Field Visit(s) and Final Site Approval * Prototype Drawings and Floor Plans * Equipment, Sign Package and Decor Specifications Purchasing * Centralized, Collective Buying Power * Long-time and Reliable Suppliers for Restaurant Equipment and Supplies * In-house Purchasing Department Information Service * A P.O.S. (Point of Sale) System with a Custom-Designed Software Program * A Custom-Designed Back-of-the-House Computerized Restaurant Management System * Help Desk Support "On Call" Seven Days a Week Research and Development * Elaborate Research and Development Facilities * Extensive Research and Development Conducted "In-House" at the Corporate Office * Franchisee Participation in Research and Development - Specifically Product Evaluation
Marketing -* Marketing and Advertising Programs Designed to Build Traffic, Develop a Strong Sales Base and Increase Market Share * "Turn Key" Grand Opening Program * Local Marketing Assistance * Annual Marketing Plan Developed with Input from Existing Mazzio's Franchisees * Extensive Library of Print, Radio, Television and Grass Roots Marketing Programs
Operations --

Expansion Plans
 
Coco Brooks Franchise
Mazzio's Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About Coco Brooks

Coco Brooks, a people company serving pizza. New concept in pizza. Fast Casual Pizzaeria, 8" single serve pizzas only and 35 unique flavors. Dine In (60 seats), Take Out and Delivery. Hot Fresh Baked, Take n Bake and Frozen, pizzas, pasta & calzone. Fundraising and School Hot Lunch programs. New products, Salads in a Bread Bowl, Chili & Stews in a Bread Bowl & Apples and Caramel.

About Mazzio's

Mazzio's Italian Eatery offers a clearly superior product line with an exterior and interior design package that is second to none. Mazzio's Italian Eatery offers its customers the convenience of dine-in, carryout (drive-thru windows) and delivery. Mazzio's is able to provide today's demanding consumer with quality, variety and high perceived value in an inviting atmosphere. Mazzio's "wins" customers with its "Deliver Supreme Experiences" service attitude. Consumers look for fast service, convenience, variety, value and quality - all of which are part of the Mazzio's Italian Eatery package. In an industry known for the "revolving door" at top management levels, the experience, continuity and depth of the Mazzio's management team constitutes one of our biggest strategic assets. Our management team has worked together for many years, leading the Company to become a dominant force in the food service industry and building long-term relationships with employees, customers, suppliers and franchisees. Aggressive growth for the future is the goal of the Mazzio's management team, while consistently striving to stay on the cutting edge of the industry.
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