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Below is an in-depth analysis and side-by-side comparison of WOW Cafe & Wingery vs Brown's Chicken & Pasta including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $234,400 - $757,000 | $155,000 - $2,699,000 |
Franchise Fee | $15,000 - $35,000 | $25,000 |
Royalty Fee | 3%-8% | - |
Advertising Fee | t0 2% | - |
Year Founded | 2001 | 1949 |
Year Franchised | 2002 | - |
Term Of Agreement | - | 15 years |
Term Of Agreement | - | 15 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | No/- |
Start-up Costs | -/Yes | No/- |
Equipment | -/Yes | No/- |
Inventory | -/Yes | No/- |
Receivables | -/- | No/- |
Payroll | -/Yes | No/- |
Training & Support |
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Training | On-The-Job Training: 14 days Classroom Training: 15 days | Brown's requires that the franchisee complete an extensive eight-week training program that covers all areas of business operations, store maintenance procedures, and marketing/advertising. |
Support | Purchasing Co-ops Meetings/Conventions Online Support Security/Safety Procedures Field Operations | Brown's provides operational specialists who bring with them technical expertise in all areas of business. We also have a staff of marketing, purchasing and financial specialists to assist you. |
Marketing | Co-op Advertising Ad Templates Regional Advertising | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 35 - 40 | Brown's has designed a complete set of forms to facilitate sales accounting, cash control, inventory control, and cost analysis. You can also work with our cost control department and gain weekly insight into your store's profitability. |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | Yes | - |
WOW Cafe & Wingery is a fun, casual dining, family restaurant featuring 17 proprietary sauces and dressings. We are supported by a team of Award-winning chef partners for our entire R&D. WOW Cafe & Wingery serves wraps, over-sized salads, Angus burgers on Texas toast, Southwest items including: quesadillas, fajitas, and, of course, wings, tenders and shrimp. Our unique atmosphere includes well-placed TVs for events and up-beat music. Liquor and specialty drink programs are available.
Brown's Chicken & Pasta is committed to controlled expansion of completely new store sites and the redevelopment of our current restaurant locations. This business practice encourages growth of locally based ownership and management of restaurants. All new franchises awarded will actually be two opportunities in one. The company is in an aggressive redevelopment stage as existing Brown's Chicken & Pasta restaurants are being remodeled and re-tooled to incorporate our new CHICAGO WAY sandwich brand. The introduction of CHICAGO WAY sandwiches to our existing restaurant operation has sparked new sales and customer traffic opportunities. Operating within the same site that houses our primary Brown's Chicken & Pasta restaurant concept, the CHICAGO WAY sandwich menu brings new daypart appeal to the location. Brown's traditional business is largely generated through the evening daypart. The CHICAGO WAY sandwich line opens the lucrative lunch and fringe daypart markets to the franchise. All future franchise development will be a combined Brown's Chicken & Pasta and THE CHICAGO WAY as a single dual-concept operation.