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Below is an in-depth analysis and side-by-side comparison of WOW Cafe & Wingery vs The Chickery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $234,400 - $757,000 | $250,000 - $512,500 |
Franchise Fee | $15,000 - $35,000 | $30,000 |
Royalty Fee | 3%-8% | 6% |
Advertising Fee | t0 2% | 2% |
Year Founded | 2001 | 2012 |
Year Franchised | 2002 | 2014 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/- | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 14 days Classroom Training: 15 days | Classroom Training: 4 weeks |
Support | Purchasing Co-ops Meetings/Conventions Online Support Security/Safety Procedures Field Operations | Purchasing Co-ops Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | Co-op Advertising Ad Templates Regional Advertising | Co-op Advertising National Media Regional Advertising |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 35 - 40 | Number of Employees Required to Run: 25 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | Yes | Yes |
WOW Cafe & Wingery is a fun, casual dining, family restaurant featuring 17 proprietary sauces and dressings. We are supported by a team of Award-winning chef partners for our entire R&D. WOW Cafe & Wingery serves wraps, over-sized salads, Angus burgers on Texas toast, Southwest items including: quesadillas, fajitas, and, of course, wings, tenders and shrimp. Our unique atmosphere includes well-placed TVs for events and up-beat music. Liquor and specialty drink programs are available.
From Celebrity Chef and Food Network Star David Adjey, The Chickery is a pioneer in fast casual better chicken, where better ingredients equal better tasting food. First and foremost, The Chickery is about premium roast chicken, Toronto's best chicken fingers, and real tasty sides. The premium chicken segment is growing at a rapid pace, and The Chickery is leading the pack!
Many industry experts predict that the Better Chicken segment will follow in the footsteps of the Better Burger segment. The Chickery is now expanding their fast casual restaurant franchise across Canada, and worldwide!