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Updated RecentlyPlanet Smoothie vs Wendy's Milk Bar Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Planet Smoothie vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $190,150 - $358,500 | $100,000 - $210,000 |
| Franchise Fee | $12,000 - $25,000 | $25,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1995 | 1979 |
| Year Franchised | 1995 | 0 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | A Planet Smoothie franchisee should have an outgoing personality and a desire to provide customers a healthier option. You should also enjoy going out into the community to meet new people and let them know about your store. Building partnerships in the community is key to growing revenue for your store. We provide a detailed game plan to help you build awareness, and executing the game plan can be half the fun of owning a store: You get to be the person who makes the community a little bit better and a little bit healthier, and communities love that! To open a store, you need at least $100,000 in liquid capital and a net worth of $400,000. | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Hands-on experience in operating a Planet Smoothie restaurant in Atlanta, Georgia. This covers all facets of operating the Planet Smoothie business. A Planet Smoothie representative will then assist you at the opening of your first restaurant. | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | - | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | - | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Planet Smoothie
For almost two decades, Planet Smoothie has been a standout amongst the most imaginative smoothie establishments on the planet. We got our begin in Atlanta in 1995, immediately extended all through the Southeast and now have more than 100 stores all through the United States.
We are known for our solid fixings, sweeteners and supplements - and that has helped our image build up a colossal after. Sound disapproved of customers run to Planet Smoothie and regularly make us a player in their every day schedule. That is on account of we're as advantageous as we are solid. It just takes two or three minutes to stop by a Planet Smoothie, put in a request and be en route. Simply take a gander at our area in New York City's Penn Station, where blenders are humming always to stay aware of workers anxious to get a solid dinner substitution or nibble.
In 2015, Kahala Brands obtained Planet Smoothie, and our administration group - which comprises of establishment administrators who have effectively propelled more than 2,000 establishment stores for brands including Cold Stone Creamery, Yogen Früz, and Blimpie - had a prompt positive effect on the brand.
Representative at the best smoothie establishment around!"Since Kahala Brands assumed control, we now have the best advertising materials and support," says Shannon Lelli, who claims a store in Doylestown, Pennsylvania. "On the off chance that I request anything, they are on it. For educator thankfulness week, I needed to convey a postcard that said 'On the grounds that you do what you do, here's a free smoothie for you.' I called corporate with the thought, and inside a few hours they sent me an astounding plan that was prepared for the printer. Also, it was a colossal achievement. The corporate office is on it. They are astounding."
On the off chance that franchisees are eager to work with us, we're considerably more eager to work with them. Our image is developing in strip mall areas, in stands and in double marked areas with reciprocal eatery ideas.
About Wendy's Milk Bar