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Updated RecentlyPhilly Pretzel Factory vs KnowFat! Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Philly Pretzel Factory vs KnowFat! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $133,999 - $351,193 | $488,500 - $647,000 |
| Franchise Fee | $35,000 | $35,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 2% | 1.5- 2.5% |
| Year Founded | 1998 | - |
| Year Franchised | 2005 | - |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | "Someone who is willing to follow a system. We want someone who has the entrepreneurial spirit, but they have to understand that we have a proven model here." - Daniel DiZio, CEO and co-founder | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 5+ days Classroom Training: 5 days | KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data. |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 2 - 6 | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Philly Pretzel Factory
The total initial investment necessary to begin operating a single full-production Philly Pretzel Factory located in a Walmart or other big-box retailer ranges from $133,999 to $196,087. This includes approximately $37,000 to $41,700 that must be paid to the franchisor and/or its affiliate.
#80 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives $1,776 off franchise fee
About KnowFat!
KnowFat! aims to pioneer the phrase "lifestyle grille". A lifestyle grille is a place where you can come in, eat at a restaurant, and then buy products for the rest of your healthy lifestyle. We are squarely on-trend and poised to become the leader in the new healthy fast-casual category. KnowFat! concentrates on mainstream food by offering up better-for-you menu items like chicken meatball wraps, honey mustard turkey tips, super lean cheeseburgers with low-fat cheese, and sides like colorful broccoli and our proprietary "AirFries". Our customers don't just want to eat well while they're in the restaurant; they want to buy products that support an overall healthy lifestyle. Each KnowFat! combines a quick-serve restaurant with a convenience-style retail store that carries the best health-oriented nutrition products on the market. There is nothing like this concept on the market today. KnowFat! Lifestyle Grille is the only concept of its kind- and we're ready to roll.