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Below is an in-depth analysis and side-by-side comparison of Philly Pretzel Factory vs I Heart Mac and Cheese including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $133,999 - $351,193 | $251,000 - $464,500 |
Franchise Fee | $35,000 | $30,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 2% | 1% |
Year Founded | 1998 | 2015 |
Year Franchised | 2005 | 2017 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | "Someone who is willing to follow a system. We want someone who has the entrepreneurial spirit, but they have to understand that we have a proven model here." - Daniel DiZio, CEO and co-founder | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/Yes | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 5+ days Classroom Training: 5 days | On-The-Job Training: 3 days Classroom Training: 5 days |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op Advertising Ad Templates Regional Advertising Social media |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 2 - 6 | Absentee Ownership Allowed Number of Employees Required to Run: 4 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | Yes | Yes |
A unique franchise concept in the restaurant industry with no fryers,
grease trap systems or hood systems, I Heart Mac & Cheese requires a
low investment and can be opened in a small space, such as a mall kiosk
or food court. Shopping malls, sports venues, areas close to colleges
and universities, and high-traffic pedestrian areas are also ideal
locations. With a home office in South Florida, I Heart Mac & Cheese
offers franchise owner training, marketing support and ongoing
development opportunities to ensure each location’s success.