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Below is an in-depth analysis and side-by-side comparison of Wet Willie's vs I love this bar and grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $716,500 - $1,608,000 | N/A |
Franchise Fee | $35,000 | N/A |
Royalty Fee | 1.5%Local+2%Nat'l | - |
Advertising Fee | 2% local+ 1.5%Nat'l | - |
Year Founded | 1990 | - |
Year Franchised | 2006 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Before opening your Wet Willie's, you, your Operating Principal and your Manager must complete, to our satisfaction, an 8-week initial training program we conduct. You, your Operating Principal and your Manager must have successfully completed all state and local required food hygiene and sanitation training as well as having completed a certified course for responsible alcohol service before attending our training program. We will provide up to 10 days of on-site training for all of your other full and part-time hourly employees and members of your staff. We will not charge you a fee for the training of your first Manager and your initial staff. We may charge you a fee for any additional required or optional training and training for subsequent staff. All training will be provided at a location we designate. You must pay for your employees' travel expenses and room, board, wages and insurance during training. The initial training program for you, your Operating Principal and your Manager, which lasts 8 weeks, is conducted at our headquarters located in Savannah, Georgia or at a different location if you and we agree on it. Our training program is overseen by William Dickinson whose experience is listed in Item 2 of this disclosure document. Any other individuals involved in the training program will have at least one year of experience in the subject they teach. | - |
Support | After you open your Wet Willie's, we will provide the following assistance and services to you: * Our staff will be accessible to you and your staff for consultation by telephone, fax, written communication, e-mail and other forms of electronic communication. * We will visit your Wet Willie's location from time to time to conduct quality reviews and to consult with the staff regarding Standards of Quality and Performance Compliance. * We will host refresher training sessions for franchisees at franchisee conferences and conventions. * We will develop and provide additions and supplements to the Operations Manual as they become available * Marketing materials * Operation of a Brand Fund * Access to our intranet site * Hosting a web page for you on our website. * Evaluation of proposed modifications to our approved suppliers and products. * Access to our approved supplier network and the ability to take advantage of our buying power. | - |
Marketing | - | - |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Wet Willie's is a concept that has developed strong brand recognition and has a twenty-four year track record.
Wet Willie's produces superior frozen daiquiris resulting from the mix of premium alcoholic beverage products with unique, high quality flavors specifically selected and blended exclusively for Wet Willie's.
Wet Willie's daiquiris are frozen to the perfect temperature and are constantly blended in our daiquiri machines to ensure that our daiquiris always have the perfect temperature, consistency and uniform taste that is unique to Wet Willie's.
In every Wet Willie's there are between 20 and 30 daiquiri machines offering a range of different flavors, a kaleidoscope of colors, and an opportunity for our customers to experiment making their own blends.
Our food items are prepared from quality ingredients. Overseen by two professional Chefs, our recipes have been perfected over our 24 year history. Preparation is relatively uncomplicated and the results are superior. Systems have been established to assist in controlling food costs and inventories.
Our superior food and beverages are complimented by an equally superior environment. From our friendly, well-trained staff to our beautiful murals, everything about Wet Willie's spells FUN.
Our system is simple and efficient. Keeping things simple and keeping things moving is the cornerstone of the Wet Willie's system. Bartenders are able to produce any drink offered with the pull of a lever or the twist of a cap, and therefore it is not necessary for our bartenders to be mixologists. The system also allows for simple and precise inventory control.
Frank Capri, CEO of Toby Keith's I Love This Bar & Grill, is once again expanding his chain of restaurants every fan will love with. Inspired by country star Toby Keith, it has quickly won over the hearts of diners all over the country, including Mesa Arizona, Minneapolis Minnesota, Rancho Cucamonga California, Cincinnati, Ohio, Folsom California, Rosemont Illinois, Auburn Hills Michigan , Foxborough Massachusetts and Denver Colorado. More and more franchises of this restaurant are opening up, too. Of course, these restaurants are named after Keith's hit single from 2003, but you definitely will love this bar. The bars themselves in these locations are in the shape of giant guitars, creating a unique country music atmosphere that visitors will love. To complete the southern atmosphere at the bar, there are plenty of specialty cocktails to choose from, featuring everyone's down-home favorites like Jack Daniels and Southern Comfort. Anyone who loves country music will feel right home at these restaurants. The atmosphere is over-the-top country � in a good way. There are cowgirl servers and country music videos playing on every television screen. Several nights a week the bar hosts live country bands which make for a great night out � and when they don't, there is a country DJ to play your favorite tunes. The menu is fairly traditional southern American food, but they do it big. Whether you're getting the ribs or the chicken wings, it's impossible not to notice the insanely generous portion sizing for a very fair price. It's also one of the only places around you can get a fried bologna sandwich on Texas toast just like your mama used to make�if not better! There are no sides missing from this southern menu, either. Any country food you crave will be available, whether its mashed sweet potatoes, creamed corn, mac and cheese, or even fried okra dusted with cornmeal. The authentic recipes will bring southerners back to their roots, even if they're visiting a Michigan location, and will give northerners a taste of what it's like to be from the country. Finally, once you're all done dining, stop in the Toby Keith gift shop for some rare and unique memorabilia. Country lovers can't find this elsewhere! So whether one of these franchises is popping up in your town, or you are looking for a place to eat while out on the road, check out Frank Capri and Toby Keith's I Love This Bar & Grill is a place where you're sure to get all the bang for your buck and have an old-fashioned good time.