Wet Willie's vs Mr Brews Taphouse Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wet Willie's vs Mr Brews Taphouse including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Wet Willie's Franchise
Mr Brews Taphouse Franchise
Investment $716,500 - $1,608,000$346,500 - $684,500
Franchise Fee $35,000$35,000
Royalty Fee 1.5%Local+2%Nat'l-
Advertising Fee 2% local+ 1.5%Nat'l-
Year Founded 19902015
Year Franchised 20062015
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Wet Willie's Franchise
Mr Brews Taphouse Franchise
Experience --

Financing Options
 
Wet Willie's Franchise
Mr Brews Taphouse Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Wet Willie's Franchise
Mr Brews Taphouse Franchise
Training Before opening your Wet Willie's, you, your Operating Principal and your Manager must complete, to our satisfaction, an 8-week initial training program we conduct. You, your Operating Principal and your Manager must have successfully completed all state and local required food hygiene and sanitation training as well as having completed a certified course for responsible alcohol service before attending our training program. We will provide up to 10 days of on-site training for all of your other full and part-time hourly employees and members of your staff. We will not charge you a fee for the training of your first Manager and your initial staff. We may charge you a fee for any additional required or optional training and training for subsequent staff. All training will be provided at a location we designate. You must pay for your employees' travel expenses and room, board, wages and insurance during training. The initial training program for you, your Operating Principal and your Manager, which lasts 8 weeks, is conducted at our headquarters located in Savannah, Georgia or at a different location if you and we agree on it. Our training program is overseen by William Dickinson whose experience is listed in Item 2 of this disclosure document. Any other individuals involved in the training program will have at least one year of experience in the subject they teach.-
Support After you open your Wet Willie's, we will provide the following assistance and services to you: * Our staff will be accessible to you and your staff for consultation by telephone, fax, written communication, e-mail and other forms of electronic communication. * We will visit your Wet Willie's location from time to time to conduct quality reviews and to consult with the staff regarding Standards of Quality and Performance Compliance. * We will host refresher training sessions for franchisees at franchisee conferences and conventions. * We will develop and provide additions and supplements to the Operations Manual as they become available * Marketing materials * Operation of a Brand Fund * Access to our intranet site * Hosting a web page for you on our website. * Evaluation of proposed modifications to our approved suppliers and products. * Access to our approved supplier network and the ability to take advantage of our buying power.-
Marketing --
Operations --

Expansion Plans
 
Wet Willie's Franchise
Mr Brews Taphouse Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Wet Willie's

Wet Willie's is a concept that has developed strong brand recognition and has a twenty-four year track record.

Wet Willie's produces superior frozen daiquiris resulting from the mix of premium alcoholic beverage products with unique, high quality flavors specifically selected and blended exclusively for Wet Willie's.

Wet Willie's daiquiris are frozen to the perfect temperature and are constantly blended in our daiquiri machines to ensure that our daiquiris always have the perfect temperature, consistency and uniform taste that is unique to Wet Willie's.

In every Wet Willie's there are between 20 and 30 daiquiri machines offering a range of different flavors, a kaleidoscope of colors, and an opportunity for our customers to experiment making their own blends.

Our food items are prepared from quality ingredients. Overseen by two professional Chefs, our recipes have been perfected over our 24 year history. Preparation is relatively uncomplicated and the results are superior. Systems have been established to assist in controlling food costs and inventories.

Our superior food and beverages are complimented by an equally superior environment. From our friendly, well-trained staff to our beautiful murals, everything about Wet Willie's spells FUN.

Our system is simple and efficient. Keeping things simple and keeping things moving is the cornerstone of the Wet Willie's system. Bartenders are able to produce any drink offered with the pull of a lever or the twist of a cap, and therefore it is not necessary for our bartenders to be mixologists. The system also allows for simple and precise inventory control.

About Mr Brews Taphouse

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Attractive Low Cost Start-up and Operations for A Pub Franchise

Along with vast selections of Craft Beer, Mr Brews Taphouse has a simple menu concept that attracts and excites customers. The menu format allows for ease of execution, food preparation, and ideal food and labor costs. Staff training programs are comprehensive and specifically modeled for our unique concept. Our model’s success is based on a small footprint.

Upscale, yet Casual

Today’s consumers are looking for alternatives to traditional bars and restaurants. When choosing where to go to enjoy great food, beer, and
camaraderie, Mr Brews Taphouse stands out with its upscale environment that provides a relaxing environment for all.

Superior Training and Support

Mr. Brews Taphouse provides an extensive training and support program to help franchisees every step of the way. It begins with comprehensive training at our corporate locations. This initial training occurs prior to opening and educates management staff on how to operate the business. When a pub franchise location opens, a Support Team is ready to assist onsite during the opening. Mr Brews Taphouse staff maintains ongoing training for you and your teams as you successfully build your business..

When two units are secured in an Area Development Agreement, the franchise fee is reduced to $30,000 per unit. When three or more units are secured in an Area Development Agreement, the franchise fee is reduced to $25,000 per unit.