Ice Cold Air vs Brake King Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Ice Cold Air vs Brake King including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Ice Cold Air Franchise
Brake King Franchise
Investment $15,000 - $25,000$121,750 - $277,533
Franchise Fee N/A$50,000
Royalty Fee -5%
Advertising Fee -5% Local 2% Nat'l
Year Founded 19991966
Year Franchised 19990
Term Of Agreement -5 Years +5+5+5
Term Of Agreement -5 Years +5+5+5
Renewal Fee --


Business Experience Requirements

 
Ice Cold Air Franchise
Brake King Franchise
Experience --

Financing Options

 
Ice Cold Air Franchise
Brake King Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Ice Cold Air Franchise
Brake King Franchise
Training -You will spend 4 weeks worth of training at one of our selected classroom locations. We will introduce you to the history of the company, conduct training on our way of doing business, hold lectures from industry professionals and introduce you to our professional team of vendors who are there to supply you with the best supplies in the automotive business. The Brake King Team will then culminate the training with on-the-job experience at our corporate store.
Support -*Pre-opening training support *Grand Opening Support *Operational support *Marketing Support
Marketing -A huge part of the Brake King brand is the innovative and aggressive way that we market ourselves. Through television, radio, internet and direct mail, Brake King USA is committed to developing advertising campaigns that are aimed at separating ourselves from the rest of the automotive industry.
Operations --

Expansion Plans

 
Ice Cold Air Franchise
Brake King Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About Ice Cold Air

Ice Cold Air Franchises are Full-Service auto repair facilities and are the only auto repair franchises that require little or no investment from the Franchisee at startup.
Ice Cold Air was built on a foundation of a family owned and operated auto repair business and continues with those same values. Our Company History dates back to 1969 when our founder opened a shop in Orlando Florida calibrating speedometers. Quickly the speedometer customers began asking for more services and the business known as Ice Cold Air was born. Specialty auto air conditioning in Florida was a great concept waiting to happen. Over the next 30 years, auto air conditioning came to represent 50% of our total annual service. Operations moved to Clearwater Florida in 1977, and more locations were added to the family. This was a turning point for the company and it was during this time that many of our fun and off-the-wall marketing campaigns were born.





About Brake King

Sam Hutchison opened Brake King in 1966 on Jefferson Avenue in Newport News, VA. Under Sam's leadership, Brake King quickly grew from 10 to 18 service bays, becoming the largest automotive repair facility in Hampton Roads. Following Sam's passing in 1977, his son Randy took over the business that he had been working in for most of his life. Even though by this time Brake King had become a staple in the Newport News community, Randy set out to mold it into something larger. He added yet 2 more service bays to the already impressive facility and set out on a mission to offer the quickest possible service for the absolute lowest prices. With this business plan in place, over the next 2 decades Brake King became an institution in Southeast Virginia. It is not only known for its quick service and low prices, but for its knowledgeable and friendly technicians who assist the customer throughout the entire repair process. It's this close relationship between the customer and the person that is actually working on their vehicle that truly sets Brake King apart. All of this, along with Brake King's 3 key principles of honesty, integrity, and over the top customer service has allowed Brake King to become the preeminent family owned automotive repair facility in the state of Virginia. Since 1966, Brake King has serviced over 500,000 vehicles from its one location and now currently has 30,000 customers in its growing database. Brake King customers travel from as far south as North Carolina and as far north as Washington DC to experience the difference.