Submarina vs Capriotti's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Submarina vs Capriotti's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Submarina Franchise
Capriotti's Franchise
Investment $161,818 - $334,118$380,000 - $660,413
Franchise Fee $25,000$30,000 - $40,000
Royalty Fee -6%-7%
Advertising Fee -3%
Year Founded -1976
Year Franchised -1987
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Submarina Franchise
Capriotti's Franchise
Experience --

Financing Options

 
Submarina Franchise
Capriotti's Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-No/Yes
Start-up Costs -/-No/Yes
Equipment -/-No/Yes
Inventory -/-No/Yes
Receivables -/-No/Yes
Payroll -/-No/Yes

Training & Support

 
Submarina Franchise
Capriotti's Franchise
Training -Within two months prior to your opening, you will complete the 3 level Capriotti's University training program including on-line training, three weeks of in-store training and one week of classroom offered at our corporate headquarters in Las Vegas, Nevada. Your visit will give you the full flavor of the Capriotti's experience. On-The-Job Training: 270 hours Classroom Training: 49 hours
Support -Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Professionally designed advertising materials are provided to franchisees. Various types of print advertisements and in-store displays enhance the image and exposure of your restaurant. You will learn the most cost-effective ways of bringing in new customers and how to keep them coming back. We will help you implement a comprehensive Grand Opening promotional plan to start your restaurant in the right direction. Marketing allowances, or rebates, which manufacturers pay to Submarina are contributed to the Marketing and Promotional Fund and used for further promotion of all Submarina restaurants.Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations --

Expansion Plans

 
Submarina Franchise
Capriotti's Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Submarina

Once you qualify as a franchisee and become a licensee of the Submarina franchise system, we put our efforts into teaching you the Submarina system. Since the success of your franchise is mainly dependent on how well you follow our system, we are committed to you every step of the way. Our effective system of operation will give you the edge necessary to create a thriving business. The Submarina franchise program provides you the following support and assistance: *Financing *Site Selection and Lease Negotiations *Restaurant Design and Construction *Training and Operations Manual *Marketing Programs *Group Purchasing Power and Proprietary Products *New Product Development *Quality Control and Ongoing Support *Development Rights Program

About Capriotti's

No doubt you've already experienced our amazing high-quality sandwiches and friendly customer service. If you're at all like most of our franchise owners, you instantly fell in love with the incredible food and smiling faces. You thought, "Wow! A Capriotti's franchise would be an incredible opportunity!" That it is! There is no better time than NOW to start exploring that opportunity. It is no secret that Capriotti's is different than the competition: Our food is FRESH and of the BEST quality! Our turkey and roast beef are homemade. That's what makes them taste so good! We have a UNIQUE menu with specialty subs that keep customers coming back! We consider our franchise owners to be family and provide ongoing support to make your business successful.

The total investment necessary to begin operation of a Capriotti's restaurant ranges from $380,000 to $660,413. This includes $61,000 that must be paid to the franchisor or affiliate.
If you want development rights, you must pay us a development fee equal to $30,000 (the initial franchise fee for the first Restaurant), plus the $6,000 Development Services Fee for the first Restaurant, plus a deposit of 33% of the initial franchise fee (which is $30,000) for each additional Restaurant you commit to develop. The total investment necessary to begin operation if you acquire development rights (with a minimum required commitment of 3 Capriotti's restaurants) is $390,000 to $670,413. This includes $71,000 that must be paid to the franchisor or affiliate.
Veteran Incentives  15% off franchise fee


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