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Updated RecentlyIKEA vs The Brick Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of IKEA vs The Brick including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | N/A | $500,000 - $1,000,000 |
| Franchise Fee | N/A | $40,000 |
| Royalty Fee | - | 2.5% |
| Advertising Fee | - | 4% local |
| Year Founded | - | 1971 |
| Year Franchised | - | 1999 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | When selecting franchisees, Inter IKEA Systems B.V., among other things, evaluates the following: -experience -local market knowledge and presence (able to demonstrate ability to establish and operate IKEA stores nationally) -corporate culture and values -financial strength and ability to carry through the investment penetrating a country in full and in a large-scale retail environment format | It is extremely important that we award our franchises to individuals who appreciate and will execute accordingly to our core value of Our Commitment Is To Our Customer. To that end, we are looking for active business people who want a complete system and our company values, which will enable them to compete in today's and tomorrow's challenging retail world. Active involvement within ones community and a burning desire to succeed will contribute greatly to the success of The Brick in a franchise setting. The success of a national chain of stores is predicated on the customer receiving seamless treatment whether they are in a store in Victoria, BC or St. Johns Nfld. The franchisee must dedicate themselves to providing this seamless treatment to the Brick customers. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | - |
| Support | - | - |
| Marketing | - | * Advertising and promotions planning calendars provided in advance * Market spill-over of TV advertising provided at no cost * Interior signage, price tag headers, and aggressive flyer programs are purchased by the franchisee at the cost to The Brick * Contests sponsored by The Brick and vedors * Design and assist in the execution of Grand Openings * Assist, for a fee, in close-out of existing business * Ongoing support through regional and corporate management |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | Yes |
| International Expansion | Yes | - |
Company Overviews
About IKEA
Franchises are granted by Inter IKEA Systems B.V. as part of a detailed expansion plan. Serious applicants are carefully researched and evaluated and franchises are granted only to companies and/or individuals with strong financial backing and a proven record in retail.
When selecting franchisees, Inter IKEA Systems B.V., among other things, evaluates the following:
- experience
- local market knowledge and presence (able to demonstrate ability to establish and operate IKEA stores nationally)
- corporate culture and values
- financial strength and ability to carry through the investment penetrating a country in full and in a large-scale retail environment format
About The Brick
NOBODY BEATS THE BRICK!The Brick Warehouse LP began in 1971 and is 100% Canadian owned. We are successful because we listen to the marketplace, the customer as individuals, and then act accordingly. Our distinctive, consistent and frequent advertising and promotional campaigns allow us to remain at the forefront of our customers' minds. The Brick Card Platinum and flexible payment options contribute to the company's popularity. Are you an active business person who wants to become part of Canada's most dynamic retail organization? Do you want a complete system and company values that will allow you to compete and maximize your potential in today's challenging retail environment? * We sell all of Canada's leading Major Brands. * Industry leading comprehensive computer information system. * Aggressive and complete marketing and advertising programs. * Internet and Intranet, marketing and communications. * "Click 'n' Shop" (virtual brand extension) kiosk shopping models. * Ongoing support program from our retail managers. * One-stop shopping for all inventory. * "You sell one, you buy one" supply system. * Customer credit facilities through the Brick Card Platinum. * Our fee structures are reasonable. For further information please email us at [email protected].