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Updated RecentlyIKEA vs Snooze Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of IKEA vs Snooze including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | N/A | $230,000 - $600,000 |
| Franchise Fee | N/A | N/A |
| Royalty Fee | - | - |
| Advertising Fee | - | - |
| Year Founded | - | 1974 |
| Year Franchised | - | 1976 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | When selecting franchisees, Inter IKEA Systems B.V., among other things, evaluates the following: -experience -local market knowledge and presence (able to demonstrate ability to establish and operate IKEA stores nationally) -corporate culture and values -financial strength and ability to carry through the investment penetrating a country in full and in a large-scale retail environment format | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | Snooze has accumulated invaluable knowledge during its 30+ years in the bedding retail industry. This experience is passed on to franchisees via a series of training courses. |
| Support | - | Franchisees can rely on a network of Regional Managers dedicated to assisting them and their support staff. Snooze provides a range of IT and help desk support, as well as operational support. Benchmarking & KPI measurement and comparison. Snooze maintains financial, product and retail benchmarking, providing each store with individual financial and business models. Snooze provides assistance in negotiations with centre management or landlords, as well as drafting plans and approvals. Snooze offers in-house expertise in store layout, design, fixtures and fittings, as well as hands on visual merchandising support. |
| Marketing | - | Snooze has a strong history of effective marketing campaigns which have created strong brand image and consumer awareness. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | Yes | Yes |
Company Overviews
About IKEA
Franchises are granted by Inter IKEA Systems B.V. as part of a detailed expansion plan. Serious applicants are carefully researched and evaluated and franchises are granted only to companies and/or individuals with strong financial backing and a proven record in retail.
When selecting franchisees, Inter IKEA Systems B.V., among other things, evaluates the following:
- experience
- local market knowledge and presence (able to demonstrate ability to establish and operate IKEA stores nationally)
- corporate culture and values
- financial strength and ability to carry through the investment penetrating a country in full and in a large-scale retail environment format
About Snooze
We believe that by giving our franchise partners a solid platform to start their business, keeping them up to date and supporting their businesses, we can help maximise their potential as a Snooze franchise store. So why not become part of a business that is passionate about finding sleep solutions. By choosing to invest in a Snooze franchise, you're joining a company that has been operating successfully since 1974. From humble beginnings as Capt'n Snooze, we rapidly grew into six specialty stores offering new standards of service, expertise and range. In 1976 we began to franchise, opening stores across Victoria and New South Wales. And then in 1992, as Capt'n Snooze, we merged with the Queensland franchised bedding group, Bedpost. This established us as one of the largest specialist franchised bedding chains in Australia. In 2001, we became part of an international group, Steinhoff Asia Pacific, which also operates the Freedom and BayLeather Republic brands. In 2006, we rebranded ourselves Snooze, updated our logo and gave our stores a stylish new look. Today Snooze has over 70 stores - more than half of which have been operating for 10 years, some now in business for 20 years. Our Snooze brand spans Queensland, New South Wales, Australian Capital Territory, South Australia, Western Australia and Victoria, with plans for further growth. If you are thinking of becoming a franchise owner, please check out the FREE 'Buying a Franchise' Pre-Entry Franchise Education Program offered by Griffith University.