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Updated RecentlyPingu's English vs Idea Lab Kids Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Pingu's English vs Idea Lab Kids including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $500,000 | $60,200 - $281,000 |
| Franchise Fee | N/A | $35,500 |
| Royalty Fee | - | 11%-9% |
| Advertising Fee | - | 1% |
| Year Founded | 2006 | 1990 |
| Year Franchised | 2007 | 2016 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Skills and abilities that we look for in a successful Idea Lab Kids® business owner. Are you genuinely interested in S.T.E.A.M? Do you understand the role S.T.E.A.M plays in today’s economy and society? Are you active in your community and hungry to make a positive impact in young minds? Are you self-directed, self-motivated and able to juggle through multiple priorities? Do you have a strong desire to learn, grow and have fun in the process? |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | On-The-Job Training: 50 hours Classroom Training: 30 hours |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | - | Our franchisee business partners will have the option of taking an active role in the business as the full-time General Manager or choose to hire a full-time Program Coordinator and serve as a consultant. Physical location is not required until 12-18 months in order to allow sufficient ramp up. |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Pingu's English
Pingu's English is an engaging, educational and entertaining Children's English course for 3-7+ year olds based on the enormously popular animated television character, Pingu. Using books, CDs, DVDs and online learning material developed by leading English language and child education specialists, Pingu's English offers exceptional value for money with extensive learning and support resources for children, their parents and the teacher. Combine this fun and interactive course with viewing figures of over 1 billion people on 140 TV channels around the world, and with over 5 million Pingu books sold globally, the opportunity to leverage the brand awareness generated by the television series, publishing and merchandising of the Pingu character within Pingu's English is enormous.
About Idea Lab Kids
Our unique business model allows for two revenue generating sources:
IDEA Lab Kids is a unique kids franchise opportunity that allows our franchisee business partners to build a financially viable business by providing multiple revenue streams. We are seeking to partner with driven professionals and investors who have a passion for building a profitable business while also making a positive impact in their community by providing S.T.E.A.M Education.
A background in childcare or education and a passion to educate kids is desirable to succeed as an IDEA Lab Kids franchisee. In the children's franchise industry, franchise owners today come from diverse backgrounds and have a common goal of making a difference in early childhood education and achieving financial success.