Krispy Kreme vs COBS Bread Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Krispy Kreme vs COBS Bread including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Krispy Kreme Franchise
COBS Bread Franchise
Investment $200,500 - $4,115,000$400,000 - $750,000
Franchise Fee $12,500 - $25,000$25,000
Royalty Fee 4.5%7%
Advertising Fee 1.5%3%
Year Founded 19372003
Year Franchised 02006
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements
 
Krispy Kreme Franchise
COBS Bread Franchise
Experience *Passionate about the Krispy Kreme brand and products *Proven track record of running a successful multi-unit restaurant business *Highly committed to providing great customer service *Financial resources to fund a multi-unit store development plan including a minimum $1 million in liquid assets and a minimum net worth of $2 million. -

Financing Options
 
Krispy Kreme Franchise
COBS Bread Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Krispy Kreme Franchise
COBS Bread Franchise
Training *Initial Production Training (three to four weeks) *Processing Standards (one to two weeks) *Shift Management Training (four to five weeks) *Equipment Maintenance (1 week) Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises.
Support *New product innovation and unique occasion product offerings *Access to Krispy Kreme University �" a six month, all-inclusive training for Operations Directors, General Managers and Assistant General Managers *Grand opening support *Ongoing restaurant franchise operations support for the term of the franchise agreement *In-store training for hourly staff *Real estate and site selection support *Conceptual drawings *Project management and construction support *Access to area development agreements *Ability to impact communities with a unique and robust fundraising program COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support.
Marketing -The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar.
Operations --

Expansion Plans
 
Krispy Kreme Franchise
COBS Bread Franchise
US Expansion --
Canada Expansion -Yes
International Expansion --

Company Overviews

About Krispy Kreme

Are you ready to embrace a franchise opportunity worth a million smiles? Owning a Krispy Kreme doughnut franchise could be the sweetest move you have ever made!
In 1937, an entrepreneurial young man named Vernon Rudolph rented a small warehouse in Winston Salem, North Carolina so he could make doughnuts to sell to grocery stores. As it turns out, those doughnuts smelled so good that people walking past wanted to buy them. Vernon cut a hole in an outside wall and started selling them to passersby. Business began to boom! Vernon perfected the proprietary doughnut-making equipment and the secret recipe to be used in his new chain of shops, ensuring that every single doughnut made at a Krispy Kreme shop was deserving of the Krispy Kreme name. Now, with decades of franchising experience, Krispy Kreme has become one of the most beloved doughnut and coffee franchises on the market with worldwide brand recognition. As the leading specialty retailer of premium-quality doughnuts, including our signature Original Glazed, our vision is to be the worldwide leader in sharing delicious tastes and creating joyful memories.

Krispy Kreme franchisees share our vision and benefit from our time-tested leadership and doughnut franchise experience in bringing our premium brand to more people in more places than ever before. We strive to fulfill our mission statement: to touch and enhance lives through the joy that is Krispy Kreme. As a Krispy Kreme doughnut and coffee franchise owner, you become part of something more than just making doughnuts and coffee - you will share in the sweet success we strive for each and every day, as well as the smiles of your customers when they taste our delicious sweet treats. From our Hot Doughnuts Now sign and Doughnut Theater to our iconic paper hats, Krispy Kreme is a sweet and unique flavor of a brand.

The total initial investment necessary to begin operation ranges from $1,287,500 to $2,750,000 for a Factory Store;
$558,500 to $1,500,000 for a Tunnel Oven Shop;
$440,500 to $1,200,000 for a Fresh Shop;
$200,500 to $453,000 for a Box Shop; and
$1,617,500 to $4,115,000 for a Commissary Facility.
These totals include the following amounts that must be paid to us as initial fees and for a variety of goods and services, as follows: for a Factory Store, $355,000 to $580,000; for a Tunnel Oven Shop, $91,000 to $134,000; for a Fresh Shop, $30,000 to $33,000; for a Box Shop, $30,000 to $33,000; and for a Commissary Facility, $355,000 to $1,070,000.

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About COBS Bread

COBS Bread began in Vancouver, BC, Canada with the opening of the Edgemont pastry shop in November 2003. Its opening group of individuals incorporated a few Aussies who had gone far and wide yet began to look all starry eyed at Beautiful British Columbia. These bold Aussies were from Bakers Delight - a retail bread heating bunch. It would be ideal if you don't hesitate to visit the Bakers Delight site at www.bakersdelight.com.au One of these meandering Aussies is a fifth era pastry specialist. COBS bread is a youthful, enthusiastic organization with high aspirations; committed to furnishing the group with the most ideal and freshest bread. COBS Bread has constructed an organization that places a high accentuation on learning and self-awareness by supporting and testing its kin to come to their fullpotential. Fruitful franchisees originate from various foundations. Do you have the accompanying qualities:
*Team player.
*Hard laborer.
*Possess a craving to accomplish.
*Willing to take after the COBS Bread framework.
*Good relational abilities.
*Self-train and constancy.
*Superior hierarchical abilities
*Willingness to learn
*Show uprightness.

Many individuals ask "What does COBS mean, what does it remain for?" A COB roll would one say one is of our most prevalent dry breads so why not deify the name? Some of our group think COBS ought to remain for Canada's Own Bread Stores.

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