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Below is an in-depth analysis and side-by-side comparison of Red Lion Hotels and Inns vs NYLO Hotels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $8,431,750 - $36,598,000 | $10,880,000 - $14,800,000 |
Franchise Fee | $40,000 - $75,000 | $60,000 - $69,600 |
Royalty Fee | 5% | 5% |
Advertising Fee | 3.5% | 3.5% |
Year Founded | 1959 | - |
Year Franchised | 1999 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | Yes/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | On-The-Job Training: Optional Classroom Training: Optional | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
Marketing | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | Yes | - |
Results Oriented. Growth Driven.
With over 50 properties open or under development, Red Lion has positioned itself for sustainable growth. Important to the chain's lasting success is the redefinition of brand segmentation and strengthened brand identity for both Red Lion Hotels and Red Lion Inns & Suites, along with the addition of the Leo Hotel Collection, a collection of unique, boutique, historic and/or destination hotels.
Publicly traded on the NYSE (RLH), Red Lion is an owner, operator and franchisor. Red Lion grew out of the Pacific Northwest with historic roots dating back more than 50 years and is showing hotel owners how they can tap into their deep experience.
More hoteliers are finding that franchise partners with skin in the game truly have their franchisees' return on investment in mind. As owners, Red Lion never asks their franchisees to do anything that as a company they would not do for their own properties. The biggest benefit for hotel owners is the ability to plug their properties into a finely tuned franchise system that offers franchisees the highest level of support including access to industry leading technology, business intelligence and revenue management systems.
With a keen eye on the market, Red Lion's new consumer website creates direct interaction with guests, offers local experiences and provides an improved booking engine. The locally inspired experience carries through to the service culture at the property and brings the website's local focus full circle, creating a impactful point of differentiation that helps build guest loyalty.
NYLO has set the goal of having 50 hotels open or under construction by end of 2012. This includes both NYLO and XP by NYLO hotels. NYLO's growth plan will be accomplished by pursuing two avenues simultaneously: 1. Corporate owned, developed and operated hotels, and 2. Franchise agreements with third party owners, developers and operators. As a core part of its business plan, NYLO made the strategic decision not to launch the franchising until it had developed, constructed and operated at least a few corporately owned hotels in order to fully understand the product from a developer's perspective. NYLO will continue to corporately develop, own and operated additional hotels going forward; however, franchising will play an increasingly significant role in the brand's growth. NYLO first made the brands available for franchising in February 2008 and has filed a franchise disclosure document (FDD) in 47 states and is therefore licensed to sell franchises in 47 states. NYLO offers developers and franchisees an innovative concept that is efficient to construct and the personal support of its experienced senior management team.