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Below is an in-depth analysis and side-by-side comparison of Arthur Murray vs CKO Kickboxing including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $46,485 - $225,250 | $125,012 - $251,862 |
Franchise Fee | $12,500 - $100,000 | $35,000 |
Royalty Fee | - | 7% |
Advertising Fee | 12% local | 1% |
Year Founded | 1912 | 1997 |
Year Franchised | 1946 | 2007 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Optional 2 to 3 day training program before the Studio opens, if you have no previous experience. | On-The-Job Training: 33 hours Classroom Training: 35 hours |
Support | - | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
Marketing | - | Ad Templates Social media SEO Website development Email marketing |
Operations | You must devote your full time, attention and best efforts to operating the Studio. The Studio always must be under your direct, on-premises control and full time supervision. If you operate more than one Studio, each Studio must be under the direct on-p remises supervision of an acceptable manager who has demonstrated the ab ility to operate a Studio. The manager need not have an equity inte rest in the business. However, the manager must sign an agreement containing confidentiality and noncompe titive provisions with the Studio. | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | Yes | Yes |
Arthur Murray Dance Studios provide trained professionals who can help
interested people in learning the art of dancing in their comfortable
and friendly dance studio atmosphere. The professionals enable students
to feel comfortable on any dance floor and with any dance partner.
Arthur Murray offers convenient times and enrollments that allow you to
take lessons in any of their franchised dance studios worldwide. Arthur
Murray instructors are specially trained and certified and can put
students in touch with today.
CKO's membership-based financial model is driven by recurring income. This business model has the ability to create consistent revenue streams.
Fitness kickboxing is rated as the number one calorie burning exercise by Health and Fitness magazine, burning up to 1000 calories an hour - nothing else comes close!
CKO Kickboxing uses REAL heavy bags for REAL results - By incorporating real heavy bags into the CKO workout, we ensure that members are working their muscles as well as burning a lot of calories through an intensive cardio workout.
CKO Kickboxing has a very high retention rate - Our members have historically remained very loyal and one of our best marketing tools is member referral.
CKO Kickboxing emphasizes quality workouts - The CKO workout produces results without having to resort to expensive machinery.
CKO Kickboxing classes are very time efficient and very effective - The workout is easily adapted to a class size of 3 people or 75, without generating extra expenses.
A winning formula of results and fun keeps members coming back and bringing their friends in droves.
The low capital expenditure combined with a low acquisition cost per client and high revenue per square foot results in fast growth and sustained profitability.
CKO supports new franchise owners in many ways, including:
*Brand Recognition - CKO appeared in Entrepreneur Magazine, Fox Business News, NBC Today Show.
*Low Overhead - Location size determined by your market needs.
*Two-Part Training - Business training and fitness instructor training.
*Equipment - Top-of-the-line equipment vendors, with national pricing.
*Profit Centers - Membership, personal training and retail product line.
*Marketing Support - Grand opening media blitz and monthly advertising campaigns.
*Software - Web-based management system.
*Site Selection - Assistance with lease negotiations, term and concessions.
*Protected Territories - Area developments awarded in qualified markets/candidates.
*Ongoing Support - We are involved throughout your development.