Arthur Murray vs Destination Athlete Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Arthur Murray vs Destination Athlete including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Arthur Murray Franchise
Destination Athlete Franchise
Investment $46,485 - $225,250$28,300 - $93,610
Franchise Fee $12,500 - $100,000$20,000 - $50,000
Royalty Fee -5%-8%
Advertising Fee 12% local2%
Year Founded 19122008
Year Franchised 19462008
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
Arthur Murray Franchise
Destination Athlete Franchise
Experience --

Financing Options
 
Arthur Murray Franchise
Destination Athlete Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/-Yes/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/Yes

Training & Support
 
Arthur Murray Franchise
Destination Athlete Franchise
Training

Optional 2 to 3 day training program before the Studio opens, if you have no previous experience.

 On-The-Job Training: 80+ hours Classroom Training: 40 hours Additional Training: Online, conference calls
Support -Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing -Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations You must devote your full time, attention and best efforts to operating the Studio. The Studio always must be under your direct, on-premises control and full time supervision. If you operate more than one Studio, each Studio must be under the direct on-p remises supervision of an acceptable manager who has demonstrated the ab ility to operate a Studio. The manager need not have an equity inte rest in the business. However, the manager must sign an agreement containing confidentiality and noncompe titive provisions with the Studio.Number of Employees Required to Run: 1 - 3

Expansion Plans
 
Arthur Murray Franchise
Destination Athlete Franchise
US Expansion YesYes
Canada Expansion --
International Expansion Yes-

Company Overviews

About Arthur Murray

Arthur Murray Dance Studios provide trained professionals who can help interested people in learning the art of dancing in their comfortable and friendly dance studio atmosphere. The professionals enable students to feel comfortable on any dance floor and with any dance partner. Arthur Murray offers convenient times and enrollments that allow you to take lessons in any of their franchised dance studios worldwide. Arthur Murray instructors are specially trained and certified and can put students in touch with today.

About Destination Athlete

Destination Athlete™ is an innovative company that focuses on the "complete athlete," offering products and services from "training to trophies."
We aspire to create legendary customer experiences in all meaningful sports communities in the Nation. Destination Athlete™ franchisees embody the passion and commitment to help youth and high school athletes get to their destination through our comprehensive tools and our proven system.
Contact us today to learn how a home based franchise career in sports could be rewarding to countless athletes, your community and of course to you.
Veteran Incentives  15% off franchise fee
"Top     "Entrepreneur
#59 in Gator's Top franchises.
#282 in Franchise 500 for 2020.
#211 in Franchise 500 for 2021.