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Updated RecentlySeacrets vs La Madeleine Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Seacrets vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,639,333 - $3,061,667 | $1,249,362 - $3,088,747 |
| Franchise Fee | $45,000 | $40,000 |
| Royalty Fee | 6% and 10% from hotel | 5% |
| Advertising Fee | 1% local | 2.5% |
| Year Founded | - | 1983 |
| Year Franchised | - | 2011 |
| Term Of Agreement | 10 years+10 +10 | Term of agreement not renewable |
| Term Of Agreement | 10 years+10 +10 | Term of agreement not renewable |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | *You or an operating partner within your franchise team must have significant foodservice and/or hospitality experience in order to qualify to become a Seacrets franchise owner. *In most cases, we expect franchise owners/operating partners to take an active role in daily operations. *Sales, customer relations, and supervisory skills, plus a strong work ethic coupled with honesty and integrity, are also important. *You must be able to meet the financial requirements for developing and operating a Seacrets business. | • Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | No/No |
| Start-up Costs | -/- | No/Yes |
| Equipment | -/- | No/Yes |
| Inventory | -/- | No/Yes |
| Receivables | -/- | No/Yes |
| Payroll | -/- | No/Yes |
Training & Support |
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| Training | *You and your key management and kitchen staff will receive up to eight weeks of training at our corporate location. *Additional training will be provided if hotel or nightclub operations are part of your franchise business | • Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours |
| Support | *Site Selection & Build-Out Guidance: site selection, building design and interior and exterior decor. *Initial Training and Ongoing Support: comprehensive corporate- and local-based training covering key business management functions. (Additional training will be provided to franchisees who oversee hotel or nightclub operations.) *Inventory Assistance: including planning and ordering initial equipment and supplies. *Established Standards and Procedures for every part of the business (front of house, back of house, bar, restaurant, music venues, and more), all detailed in our confidential operations manual. *Exclusive recipes, ingredients and cooking techniques for our specialty dishes, many of which are made from scratch; plus proprietary branded food products for retail sale. *Relationships with approved vendors and built-in volume discounts. *Marketing guidance and pre-developed materials for local advertising and promotions. | Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Seacrets
The Seacrets Restaurant, Bar and Hotel Franchise Program: Bring a Little Bit of Jamaica to Your Local Community Since Seacrets was propelled over two decades back, our idea has turned out to be synonymous with great sustenance and great circumstances for clients from up and down the Eastern Seaboard … and past. Everybody who visits Seacrets appreciates a smidgen of island life. That is the reason we're glad to call ourselves Jamaica, U.S.A.! Presently we're prepared to grow our physical operations past our Ocean City, Maryland base, and bring our tropical eating and excitement experience to individuals the country over. We've put a great deal of work into cleaning and culminating our frameworks, methodology, formulas, and the sky is the limit from there, and we are prepared to impart the points of interest to qualified establishment proprietors. Join our group and get on the way to owning and growing a genuinely unmatched idea in the gigantic cordiality establishment industry. Seacrets gives you the instruments, the marking, and the interestingly themed idea you have to emerge in the commercial center! For more data on the Seacrets establishment program, visit our Frequently Asked Questions page, ask for a leaflet
About La Madeleine
La Madeleine's serves handcrafted, crave-worthy country French-inspired dishes makes them a favorite with critics and guests alike. Their casual French home atmosphere and versatile menu makes them the perfect place for any meal or a special afternoon treat. La Madeleine guests are greeted with a friendly "bonjour" and an inviting ambiance where they can relax while enjoying time with friends and family. With a menu that satisfies cravings morning, noon, and night, it's no wonder guests keep coming back.
For experienced restaurateurs, la Madeleine presents an exciting, financially sound opportunity to share in a unique concept with great potential. At la Madeleine we pride ourselves on our handcrafted food and ambiance we share with our guests. But behind the scenes we work even harder to provide support to our franchisees to help them grow both their business and the la Madeleine brand.
We understand investing in the la Madeleine name and menu is just part of the equation for you. World-class operations and efficiencies are equally important and la Madeleine has those. Our commitment to you as a franchisee is to constantly work to find better, more efficient and more profitable ways to help you operate your la Madeleine franchise.
The total investment necessary to begin operation of a la Madeleine franchise is as follows:
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- Traditional Café: $1,249,362 to $3,088,747 (excluding real estate and landlord allowances). This includes $43,630 that must be paid to the franchisor or their affiliates.
- Petite Café: $1,426,200 to $1,747,400. $390,983 to $1,718,012 (excluding real estate and landlord allowances). This includes between $20,000 and $43,630 that must be paid to the franchisor or their affiliates.
#125 in Franchise 500 for 2020.
#141 in Franchise 500 for 2021.