Elmer's vs Wimpys Diner Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Elmer's vs Wimpys Diner including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Elmer's Franchise
Wimpys Diner Franchise
Investment $712,000 - $3,209,500$250,000 - $500,000
Franchise Fee $40,000$30,000
Royalty Fee 4%4%
Advertising Fee 1%2%
Year Founded -1988
Year Franchised -1992
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Elmer's Franchise
Wimpys Diner Franchise
Experience --

Financing Options

 
Elmer's Franchise
Wimpys Diner Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Elmer's Franchise
Wimpys Diner Franchise
Training --
Support --
Marketing --
Operations --

Expansion Plans

 
Elmer's Franchise
Wimpys Diner Franchise
US Expansion -Yes
Canada Expansion -Yes
International Expansion --

Company Overviews

About Elmer's

Elmer's Restaurants have been a family tradition since 1960. The Elmer's Breakfast/Lunch/Dinner restaurants are three-meal-per-day family restaurants, serving quality comfort food with exceptional Guest service. An independent market research firm concluded that "Elmer's Guest loyalty is one of the highest seen in the restaurant industry." Elmer's currently operates 34 Elmer's Restaurants, with new restaurants under development in Washington, California, and Oregon.

About Wimpys Diner

Wimpy's Diner is a full menu Diner Style Restaurant chain with a nostalgic 50's and 60's atmosphere, serving Famous Burgers, Home style breakfast, Lunch, Dinner specials and other generously portioned entrees. Due to great public interest, the projected mark for the total number of stores in Southern Ontario was already surpassed by early 1997, thus creating the "WIMPY'S" trademark, which was issued in January of the same year. Wimpy's Diner Inc. is the licensing company for Wimpy's Diner chain.