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Below is an in-depth analysis and side-by-side comparison of Elmer's vs Another Broken Egg Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $712,000 - $3,209,500 | $505,500 - $1,175,500 |
Franchise Fee | $40,000 | $50,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | 1% | 1% |
Year Founded | - | 1996 |
Year Franchised | - | 2005 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | On-The-Job Training: 15 days Classroom Training: 6 weeks Additional Training: As needed |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising |
Operations | - | Absentee Ownership Allowed Number of Employees Required to Run: 25 - 35 |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | - |
Elmer's Restaurants have been a family tradition since 1960. The Elmer's Breakfast/Lunch/Dinner restaurants are three-meal-per-day family restaurants, serving quality comfort food with exceptional Guest service. An independent market research firm concluded that "Elmer's Guest loyalty is one of the highest seen in the restaurant industry." Elmer's currently operates 34 Elmer's Restaurants, with new restaurants under development in Washington, California, and Oregon.
Ron Green opened his first restuarant, The Broken Egg Cafe, in Mandeville, Louisiana, in 1996. A customer's request to "please open another Broken Egg" became the inspiration behind the name of future locations, opened first by Green and his brother and later, starting in 2005, by franchisees.
Seeking new franchise units throughout the U.S., Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico and South America