Mainstream Boutique vs Whimsy Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mainstream Boutique vs Whimsy including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Mainstream Boutique Franchise	Whimsy Franchise
Investment	$160,800 - $306,350	$75,000 - $180,000
Franchise Fee	$40,000	$25,000
Royalty Fee	7.5%	6%
Advertising Fee	0.5%	N/A
Year Founded	1991	2003
Year Franchised	1998	2008
Term Of Agreement	-	10 years
Term Of Agreement	-	10 years
Renewal Fee	-	20% of current franchise fee
Business Experience Requirements
	Mainstream Boutique Franchise	Whimsy Franchise
Experience	-	-
Financing Options
	Mainstream Boutique Franchise	Whimsy Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	-/Yes	-/-
Start-up Costs	-/Yes	-/-
Equipment	-/Yes	-/-
Inventory	-/Yes	-/-
Receivables	-/Yes	-/-
Payroll	-/Yes	-/-
Training & Support
	Mainstream Boutique Franchise	Whimsy Franchise
Training	Initial training course at our corporate office in Apple Valley, Minnesota. The course includes classroom instruction and on-the-job training to learn basic operating skills, such as booking and conducting shows, inventory purchase and control, merchandising, customer service, customer relations, basic computer set-up and operations, selling and marketing techniques, financial reporting and much, much more. On-The-Job Training: 50+ hours Classroom Training: 26+ hours Additional Training: Ongoing training as needed	We provide you an initial training program that covers material aspects of the operation of the franchised business. The topics covered are listed in the chart below. This training is offered on an as needed basis at our headquarters in Salt Lake City, Utah, or another location we designate. You must designate a manger for the franchised business and he or she must satisfactorily complete the initial training approximately 8 weeks before the opening of the franchised business. One assistant of your choosing may also attend at your option.
Support	You'll receive a copy of the Confidential Operations Manual that covers policies and procedures involved in running your business. You'll also receive periodic visits from a Mainstream Boutique representative who will provide experienced guidance along the way. And, of course, we are only a phone call away to answer your day-to-day questions. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform	-
Marketing	Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app	-
Operations	Absentee Ownership Allowed	-
Expansion Plans
	Mainstream Boutique Franchise	Whimsy Franchise
US Expansion	Yes	Yes
Canada Expansion	-	-
International Expansion	-	-

Company Overviews

About Mainstream Boutique

Mainstream Boutique is an exciting retail and fashion franchise concept that sells some of the fashion world's most unique clothing, accessories and giftware at franchise-owned retail stores, and a variety of direct sales venues such as home parties and corporate sponsored events. Our clientele is all ages, all sizes and always on the lookout for something out of the ordinary at affordable prices. Our franchisees are savvy, sales-oriented, and love working with people. Whether you are looking for the perfect outfit, or the perfect business opportunity, Mainstream Boutique might be for you! Mainstream Fashions is a company dedicated to helping women look and feel great in fun, unique fashions. We are also dedicated to helping our franchisees be successful and profitable.

Veteran Incentives  10% off franchise fee

#405 in Franchise 500 for 2020.

About Whimsy

There are two establishment openings with Whimsy:

Block and Cement ~ Open up your own particular area and we'll give the foundation to you to flourish. Marking, mailing records, stock and years of experience give all that you have to succeed.

Eccentricity on Wheels ~ Take Park City's best boutique out and about. The Whimsy trailer is anything but difficult to take wherever the general population are social event. Exploit the group at jubilees and occasions with less venture than a customer facing facade.

Whimsy Clothing has 5 Locations and represents considerable authority in FUN, AFFORDABLE shopping. We have extraordinary skirts, dresses, adornments, shoes, pants and nuts and bolts to offer a total shopping knowledge. We have in vogue and contemporary dress to fit both the working lady and additionally the housewife or the understudy on a financial plan. We comprehend that all ladies want to look great and can rest easy. Having a store that spotlights on holding costs down and looks sharp and current is imperative to Whimsy. We realize that ladies need to feel great in what they purchase and also liking the cost. Eccentricity backings and conveys numerous neighborhood specialists and originators and it consistently finding new sellers to keep our stock new and new. Come see what everybody is discussing!!
 Average cost of inventory to open $45,000.00 Hardware cost for racks/cash wrap $10,000
At this point we are opening for under $85,000 and can have a store turn-key within 4weeks