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Below is an in-depth analysis and side-by-side comparison of Michel's Baguette vs WOOPS! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $350,000 - $800,000 | $58,875 - $390,675 |
Franchise Fee | $40,000 | $15,000 - $25,000 |
Royalty Fee | - | 4% |
Advertising Fee | - | - |
Year Founded | - | 2012 |
Year Franchised | - | 2015 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | While you do not need baking experience to franchise with Woops!, we recommend that you have a proven track record of managerial experience, an entrepreneurial spirit and the drive to follow our proven business model as you bring Woops! to your community. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | Yes/- |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/- |
Training & Support |
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Training | - | On-The-Job Training: 240 hours |
Support | - | Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | - | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | Yes | - |
International Expansion | - | - |
Michel’s Bakery Café is a café chain found throughout Canada. The main
draw is the beverages, both hot (coffee, cappuccino, latte, espresso,
and hot chocolate) and cold (smoothies, juices, soft drinks, and bottled
water). In addition to drinks, Michel’s Bakery Café also has a sizeable
selection of foods. With a menu that includes breads and pastries,
sandwiches, soups and salads, and breakfast items, Michel’s Bakery Café
is sure to satisfy its customers’ cravings.
WOOPS! was born in 2012 from a simple idea: Why not make money by
opening a pop-up shop at the bustling Holiday Shops at Bryant Park in
New York City - sharing delicious, specialty macarons with shoppers? The
response let the founders know they were onto something, and they
wasted no time in looking into how they could build a business on the
idea that macarons make wonderful and special gifts as well as a
day-brightening treat for oneself.