Buscemi’s present competition comes from single unit operators of party stores. Consequently, as the only party store chain of any real size in Michigan, Buscemi’s has for years enjoyed a good measure of leadership in the Southeastern Michigan marketplace.

Management believes the superior food products and services offered in the Buscemi’s Party Shoppes, if coupled with greater marketing and advertising, could place the Company in a truly dominant position in Michigan. If rapid growth can be attained in the Michigan market area, Buscemi’s may eventually consider expansion into the national market for party and convenience stores.

Growth in Michigan will be through the conversion of existing party and liquor stores in southeastern Michigan, which hold state liquor, beer and wine licenses, and lottery licenses. New licenses are becoming increasingly difficult to obtain, so the purchase of an existing license is a much surer method. These stores will then be converted by remodeling with a new Buscemi’s decor package, signage and menu. The Submarine sandwiches. Such stores can be converted to the Buscemi’s concept and reopened in as little as 60-90 days.

The initial focus for selling new franchises will be accomplished through store conversions and offering reduced franchise fees and royalty payments to persons who convert their stores to Buscemi’s Party Shoppes.