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Updated RecentlyCalifornia Tortilla vs Margaritas Mexican Restaurant Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of California Tortilla vs Margaritas Mexican Restaurant including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $378,400 - $697,000 | $1,182,000 - $1,454,000 |
| Franchise Fee | $40,000 | $30,000 |
| Royalty Fee | 5% | 4% |
| Advertising Fee | .5% local +2% Nat'l | - |
| Year Founded | 1995 | - |
| Year Franchised | 1995 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | Margaritas Support Center provides the following support and training specifications for the franchise community: � Management training � New Restaurant Opening (NRO) training � Workshops, seminars and materials � Annual meetings |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | The Margaritas Support Center Marketing Department provides the following support and material specifications for the franchise community: � Menus � Creative material access � Direct mail programs � Promotional materials � Local Restaurant Marketing (LRM) materials |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About California Tortilla
California Tortilla is Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a "quick bite” into a mouth-watering, crave-inducing, "I can’t wait to come back” experience.
California Tortilla is a unique fast casual Mexican restaurant franchise that serves "California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.
About Margaritas Mexican Restaurant
Welcome to Margaritas Mexican Restaurant; a colorful, exciting eating and drinking experience. Our restaurants are filled with unique, authentic arts and crafts; our food and drinks are generous, flavorful and satisfying; our people are welcoming and accommodating. It's about hand-crafted attention to detail; from the colorful, carved chairs and tables to the fresh-made salsa and chips you're offered as you're seated. It's an experience that transports you.Margaritas is a concept and culture that will thrive in any market. We are awarding area development agreements throughout the USA and abroad to multi-unit operators that qualify. We're looking for franchisees that want to present a powerful culture of excellence in food, drink and fun by investing in a spirited brand that reflects a commitment to guests, community and shareholders. Join our effort to present the most exciting Mexican concept in America and let's have fun doing it. As a franchisee in the Tio Juan'sMargaritas system, you will have the benefit of our more than 30 years of operations in the casual dining restaurant industry. Your opportunity for success is greatly increased because of our ongoing commitment to provide you, your people, and your restaurant with a comprehensive approach to development, training and operations support. Margaritas is the dynamic restaurant brand you have been looking for. If you're interested, complete our application on our website www.margs.com