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Updated RecentlyCalifornia Tortilla vs Rusty Taco Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of California Tortilla vs Rusty Taco including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $378,400 - $697,000 | $529,817 - $796,325 |
| Franchise Fee | $40,000 | $25,000 |
| Royalty Fee | 5% | 6% - 4% |
| Advertising Fee | .5% local +2% Nat'l | 1%local |
| Year Founded | 1995 | 2010 |
| Year Franchised | 1995 | 2011 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. | *Liquid Capital of $450,000 + ($150,000 per restaurant) *Existing banking relationship that works with your current restaurant operation *Financial qualifications may vary due to location *Average Initial Investment is $350,000 |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | The franchise partner will be responsible for attending a 4 week training program in Dallas, Texas. The goal is to provide you the knowledge and tools to operate a great Rusty Taco restaurant. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | *Support in areas of great people development, operational excellence, and assisting franchisees with their financial fundamentals *Assist you in building on your operational foundation *All products will be sourced from a local distributor. Rusty Taco will ensure all products meet our quality standards and specifications. |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | *Own and operate a minimum of 3 Rusty Taco restaurants |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About California Tortilla
California Tortilla is Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a "quick bite” into a mouth-watering, crave-inducing, "I can’t wait to come back” experience.
California Tortilla is a unique fast casual Mexican restaurant franchise that serves "California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.