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Updated RecentlyCalifornia Tortilla vs Mad Mex Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of California Tortilla vs Mad Mex including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $378,400 - $697,000 | $250,000 - $550,000 |
| Franchise Fee | $40,000 | $45,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | .5% local +2% Nat'l | 3% |
| Year Founded | 1995 | 2007 |
| Year Franchised | 1995 | 2009 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. | *Passion � are you crazy for Mexican Food? Are you ambitious, self-motivated and challenge-driven? *Commitment � are you committed to Outstanding Customer Service and Excellence *Integrity � Do you believe in gourmet quality food fresh and fast? Treating your co-workers and customers with respect and honesty? *Leadership � Are you ready to build a winning team and to create a great work environment? *Experience � Do you have experience in hospitality or in team leadership? |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | - |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | *You are a vital part of the business and the experience, so we want you to be involved at every level. *As a general rule, the most successful businesses are run by the owners of the business. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About California Tortilla
California Tortilla is Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a "quick bite” into a mouth-watering, crave-inducing, "I can’t wait to come back” experience.
California Tortilla is a unique fast casual Mexican restaurant franchise that serves "California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.
About Mad Mex
Own a Mad Mex franchise Mad Mex are enlisting passionate and committed franchisees to help grow our business nationwide, attracting partners who share the commitment to build upon increased demand for high-quality food at reasonable prices. We believe that Franchising creates the best customer experience and best product. Owner operators bring a passion to the business and make the quality of the product their number one focus. We want to make sure we bring in franchisees who are 100% confident of the brand. Becoming an owner of a Mad Mex franchise is a straight forward process. The Mad Mex team have extensive experience in franchising and provide set up and ongoing support for franchisee's including store selection, fit out, staff hiring, training and marketing- all that is required to own a Mad Mex franchise. If you're looking for� *The fastest growing food category in Australia *An internationally proven business model *Robust systems and profits *A magnetic brand that customers love Then we want to hear from you!