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Updated RecentlyCalifornia Tortilla vs Gourmet Gringos Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of California Tortilla vs Gourmet Gringos including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $378,400 - $697,000 | N/A |
| Franchise Fee | $40,000 | N/A |
| Royalty Fee | 5% | - |
| Advertising Fee | .5% local +2% Nat'l | - |
| Year Founded | 1995 | 2012 |
| Year Franchised | 1995 | 2014 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * A minimum of $1,000,000 net worth and $250,000 of liquid assets to invest in your California Tortilla franchise; * Experience in either the food/restaurant industry; and/or prior franchise experience; and/or prior business or management experience (whew!); * A passionate commitment to customer service; * A sound operating plan to manage your business; * A cultural fit with California Tortilla and a passion for Mexican food; * The willingness to learn and apply the California Tortilla Operating System. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | On-The-Job Training: 200 hours Classroom Training: 10 hours | All franchisee operators and staff will undergo hands-on training, cooking classes at our corporate training facility as well as at one of our corporate locations. We offer an intensive training program teaching the skills necessary to become a successful franchise operator. |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Marketing Training, Promotions and Merchandising Assistance: Tailored to your specific location. Development and execution of an opening Advertising Strategy. Experiential Marketing Campaigns Based on your local restaurant market. Creating Product Awareness by utilizing our highly-recognizable food truck to interact with surrounding businesses and neighbourhoods to distribute food samples, menus and location information to potential customers to drive immediate sales. |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | Yes |
| International Expansion | - | - |
Company Overviews
About California Tortilla
California Tortilla is Mexican Re-Imagined. From the ingredients to the preparation to customer service, we’ve transformed a "quick bite” into a mouth-watering, crave-inducing, "I can’t wait to come back” experience.
California Tortilla is a unique fast casual Mexican restaurant franchise that serves "California style” Mexican food. We focus on one aspect that many other Fast Casuals continue to ignore; quality. We source the best ingredients from local farm to table purveyors. We use only premium proteins and our salsa, guacamole, queso and sauces are made fresh daily and are never frozen. In fact, there’s no freezer on site at all. Our menu is Chef-Inspired, and while we cater to individual customer needs, we offer bold and exciting flavor profiles in our signature products. Perhaps most importantly, guests aren’t a number at Cal Tort. They are individuals… people that we really like and want to see again and again.
About Gourmet Gringos
Gourmet Gringos has created a unique franchise model that allows for the franchisee to choose their level of investment and the scale of the franchise they wish to operate.Gourmet Gringos Mexican Express (small to medium locations) The Gourmet Gringos Mexican Express locations are for stores which are under 1500 square feet. The benefit of owning an Express location is that we have created a simple menu which still appeals to our clients however, it does not require all the equipment and square footage as a regular Gourmet Gringos Mexican kitchen. Gourmet Gringos Mexican Kitchen (medium to large locations)Gourmet Gringos Mexican Kitchen is a unique new concept for a franchise model, which capitalizes on both the take-out and sit down restaurant concept allowing the franchisee to benefit from both the lunch and dinner crowd. We believe are Gourmet Gringos Mexican Kitchen Franchise Model is so unique that it’s revolutionary; offering more than just tacos and burritos in a casual, take-out atmosphere with minimal seating. Gourmet Gringos has taken this traditional concept to a different level. At lunch we will offer the grab and go gourmet burrito and taco bar concept to appeal to the lunch crowd. However, after lunch Gourmet Gringos will convert to a full sit-down Mexican restaurant (LLBO) appealing to the dinner crowd. Take out will still be available, however the dinner menu will be dine-in only. The dinner menu will be an extension of the lunch menu with the addition of sides, entrees, mains and desserts. Benefits To Becoming A Gourmet Gringos Franchise Operator * The opportunity to operate your own business with all the support necessary to make it a success. * The opportunity to join a growing company for a fraction of the cost of the competitors. * We offer fresh, gourmet Mexican food, not just burritos and tacos. * Effective and coordinated marketing and advertising campaigns. * Buying power through our negotiated supply agreements with various vendors. * Comprehensive multi-level training at our Gourmet Gringos training facility, Gourmet Gringos corporate store and on site field support from our experienced support team. * Site selection and lease negotiation.