Comfort Inn vs Moxy Hotels Franchise Comparison

The leading midscale, limited-service brand in the world.

The total investment necessary to convert an existing hotel and begin operation of an 80-room COMFORT hotel franchise is between $307,125-$1,967,495. The total investment necessary to begin operation of a newly constructed 80-room COMFORT INN or COMFORT INN & SUITES hotel franchise is between $4,638,625-$8,393,895, and the total investment necessary to begin operation of a newly constructed 86-room COMFORT SUITES hotel franchise is between $5,119,845-$9,243,275. This includes the following fees that must be paid to the franchisor or its affiliates as follows: an affiliation fee of $500 per room for new franchises, $750 per room for transfers and renewals ($50,000 minimum for new franchises, $65,000 minimum for transfers and renewals); a property management system software license and systems training fee of between $10,750 and $14,750; and orientation and hospitality training fees of between $0 and $3,245 per person. These sums do not include the cost of purchasing or leasing land or any real estate taxes.

Moxy Hotels, Marriott International’s newest and most anxious affordable brand, serves as a playground that attracts Fun Hunter travelers. With a highly competitive market for hotels in much of the United States and Canada, Moxy Hotels gives owners and franchisees a new pick of the litter to compete in the upper, midscale priced tier in prime urban locations.

The total investment necessary to begin operation of a newly-constructed prototypical Moxy Hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $10,309,910 to $25,544,600 for a 100 to 150-room Moxy Hotel and from $15,162,110 to  31,230,300 for a 151 to 200-room Moxy Hotel, plus from 100,000 to 200,000 Euros to be paid to a third-party not related to us. This includes approximately $161,000 to $280,590 that must be paid to the franchisor or an affiliate.