Comfort Suites vs Trademark Collection Hotel Franchise Comparison

Choice Hotel's premier midscale, limited service, all-suites brand.

 

The total investment necessary to convert an existing hotel and begin operation of an 80-room COMFORT hotel franchise is between $307,125-$1,967,495. The total investment necessary to begin operation of a newly constructed 80-room COMFORT INN or COMFORT INN & SUITES hotel franchise is between $4,638,625-$8,393,895, and the total investment necessary to begin operation of a newly constructed 86-room COMFORT SUITES hotel franchise is between $5,119,845-$9,243,275. This includes the following fees that must be paid to the franchisor or its affiliates as follows: an affiliation fee of $500 per room for new franchises, $750 per room for transfers and renewals ($50,000 minimum for new franchises, $65,000 minimum for transfers and renewals); a property management system software license and systems training fee of between $10,750 and $14,750; and orientation and hospitality training fees of between $0 and $3,245 per person. These sums do not include the cost of purchasing or leasing land or any real estate taxes.

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Trademark Collection by Wyndham is the Company's fastest-growing brand, and experienced a 19% growth in rooms year-over-year as of December 31, 2019.  The growth comes at a time when soft brands have strong appeal for independent owners seeking the support of a branded partner as the travel industry prepares for recovery of domestic, leisure travel. With Trademark Collection, hoteliers gain access to Wyndham's 83 million Wyndham Rewards loyalty members and the company's global distribution network without having to sacrifice their properties' own unique branding and identities. As a leader in economy and midscale lodging, Wyndham is uniquely positioned to champion hoteliers in these segments, helping them compete in an ever-changing distribution environment with brand-backed support. With over 15,000 independent economy and midscale hotels in the U.S., converting independent hotels to Wyndham brands remains an important source of consistent rooms. Wyndham has a proven track record of growing net rooms during lodging cycle downturns, fueled by the strong value proposition across its portfolio of well-known brands. In the first quarter, Wyndham's conversion pipeline increased 8% globally year-over-year. 

The success of its owner base is critical to Wyndham's business, and the Company is taking an owner-first approach to endurance and recovery in the wake of COVID-19 crisis. Wyndham is assisting owners by suspending certain fees, providing payment relief and deferring property improvement plans for nonessential brand standards in an effort to reduce operating costs in the near term while the industry recovers. The Company also took efforts to secure government assistance for franchisees, partnering with industry organizations to advocate on their behalf while guiding them through available relief, like the CARES act.

Wyndham has also expanded its relationship with industry leader Ecolab on requiring consistent use of Ecolab's EPA-approved disinfectants in guestrooms and public spaces nationwide.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel for a new construction project ranges from $8,087,199 to $12,854,531.

The total investment necessary to begin operation of a typical 100 room Trademark Collection hotel if you already own a facility ranges from $198,558 to $4,409,581. Land acquisition costs are not included in these ranges. The above amounts include a range of $43,400 to $74,725 that must be paid to the Franchisor or its affiliate(s).