Clarion vs Le Meridien Franchise Comparison

Choice hotel's full service brand.

The franchise offered is for the rights to own and/or operate a
CLARION HOTEL, CLARION INN, CLARION INN & SUITES, CLARION SUITES, or
CLARION RESORT ("CLARION”) hotel business or a CLARION POINTE ("CLARION
POINTE”) hotel business.

Le Méridien, the Paris-born hotel brand currently represented by nearly 100 properties in more than 40 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. With more than 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provided a strong international complement to Starwood’s then primarily North American holdings at the time of purchase. Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation as well as redefining its brand strategy. Through creation of the LM100 artist community, Le Méridien has transformed numerous guest touch points, thus bringing unique, interactive and curated experiences to its guests. Plans call for dynamic expansion of Le Méridien Hotels and Resorts , concentrating on markets in Asia-Pacific and the Americas.

The total investment necessary to begin operation of a newly-constructed Le Méridien hotel, excluding the cost of real estate and related costs (building permit, tap, and impact fees), ranges from $61,886,490 to $96,761,490 for a 250-guestroom hotel. This includes approximately $317,000 to
$399,000 that must be paid to the franchisor or an affiliate.