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Updated RecentlyHonest-1 Auto Care vs Speedy Auto Service Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Honest-1 Auto Care vs Speedy Auto Service including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $206,650 - $659,150 | $100,000 - $300,000 |
| Franchise Fee | $45,000 | $30,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 1% | 2% |
| Year Founded | 2003 | 1956 |
| Year Franchised | 2003 | 2004 |
| Term Of Agreement | 20 | - |
| Term Of Agreement | 20 | - |
| Renewal Fee | 25% of franchise fee at the time of renewal | - |
Business Experience Requirements |
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| Experience | An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training | 3-6 weeks |
| Support | There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | A consistent, professional and integrated marketing program, at both the national and regional level, is under constant development to support the Speedy brand image through a variety of mediums. Cost effective media planning and the development of radio commercials, newspaper ads, point-of-sale materials and direct mail campaigns can provide a powerful means to drive your business. |
| Operations | The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | Yes |
| International Expansion | - | - |
Company Overviews
About Honest-1 Auto Care
Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.
Veteran Incentives $5,000 off franchise fee
About Speedy Auto Service
The very first Speedy Muffler King shop was opened in Toronto in 1956. In December 2007 Speedy Corporation acquired Speedy Auto Service.
The qualified professionals at Speedy Auto Service have been proud to bring Canadians honest, reliable and affordable solutions for their auto repair needs. Our success comes from our emphasis on friendly, courteous service, with a goal of building long-lasting relationships with each one of our valued customers. This personal touch, combined with the unmatched technical knowledge of our certified team, is what makes Speedy Canada’s best choice for auto repair.
Our highly trained staff is as helpful in customer service as they are in auto repair. They’re always willing to go the extra mile and address any additional questions or concerns you may have about your vehicle; whether you’re in for a basic oil change or a major overhaul, they’ll do everything they can to ensure you’re completely satisfied before leaving our repair facility. We strive to bring you auto repair that’s as rich in a good customer experience as it is in quality.
Speedy Auto Service will continue the process of converting from a company owned store system to franchisee owned and operated stores - a growth transition that began in 2004. * Build a profitable and rewarding future with one of today's leading auto service specialists. * Join one of Canada's leading and most popular brand name networks. * Being your own boss just got easier.