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Updated RecentlyHonest-1 Auto Care vs Brake King Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Honest-1 Auto Care vs Brake King including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $206,650 - $659,150 | $121,750 - $277,533 |
| Franchise Fee | $45,000 | $50,000 |
| Royalty Fee | 6% | 5% |
| Advertising Fee | 1% | 5% Local 2% Nat'l |
| Year Founded | 2003 | 1966 |
| Year Franchised | 2003 | 0 |
| Term Of Agreement | 20 | 5 Years +5+5+5 |
| Term Of Agreement | 20 | 5 Years +5+5+5 |
| Renewal Fee | 25% of franchise fee at the time of renewal | - |
Business Experience Requirements |
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| Experience | An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training | You will spend 4 weeks worth of training at one of our selected classroom locations. We will introduce you to the history of the company, conduct training on our way of doing business, hold lectures from industry professionals and introduce you to our professional team of vendors who are there to supply you with the best supplies in the automotive business. The Brake King Team will then culminate the training with on-the-job experience at our corporate store. |
| Support | There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | *Pre-opening training support *Grand Opening Support *Operational support *Marketing Support |
| Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | A huge part of the Brake King brand is the innovative and aggressive way that we market ourselves. Through television, radio, internet and direct mail, Brake King USA is committed to developing advertising campaigns that are aimed at separating ourselves from the rest of the automotive industry. |
| Operations | The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided. | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Honest-1 Auto Care
Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.
Veteran Incentives $5,000 off franchise fee
About Brake King
Sam Hutchison opened Brake King in 1966 on Jefferson Avenue in Newport News, VA. Under Sam's leadership, Brake King quickly grew from 10 to 18 service bays, becoming the largest automotive repair facility in Hampton Roads. Following Sam's passing in 1977, his son Randy took over the business that he had been working in for most of his life. Even though by this time Brake King had become a staple in the Newport News community, Randy set out to mold it into something larger. He added yet 2 more service bays to the already impressive facility and set out on a mission to offer the quickest possible service for the absolute lowest prices. With this business plan in place, over the next 2 decades Brake King became an institution in Southeast Virginia. It is not only known for its quick service and low prices, but for its knowledgeable and friendly technicians who assist the customer throughout the entire repair process. It's this close relationship between the customer and the person that is actually working on their vehicle that truly sets Brake King apart. All of this, along with Brake King's 3 key principles of honesty, integrity, and over the top customer service has allowed Brake King to become the preeminent family owned automotive repair facility in the state of Virginia. Since 1966, Brake King has serviced over 500,000 vehicles from its one location and now currently has 30,000 customers in its growing database. Brake King customers travel from as far south as North Carolina and as far north as Washington DC to experience the difference.