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Updated RecentlyHonest-1 Auto Care vs Mikes Master Mechanics Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Honest-1 Auto Care vs Mikes Master Mechanics including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $206,650 - $659,150 | $122,000 - $400,000 |
| Franchise Fee | $45,000 | $30,000 - $345,000 |
| Royalty Fee | 6% | 6% |
| Advertising Fee | 1% | 1% |
| Year Founded | 2003 | 2002 |
| Year Franchised | 2003 | 0 |
| Term Of Agreement | 20 | - |
| Term Of Agreement | 20 | - |
| Renewal Fee | 25% of franchise fee at the time of renewal | - |
Business Experience Requirements |
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| Experience | An automotive background is helpful but not required. Solid business acumen is required with marketing aptitude as well as the ability to motivate a staff and supervise day to day operations. | Automotive knowledge is helpful, but not necessary. Strong Marketing and Communication Skills. Experience in Sales and Business Operations. The ability to manage and motivate a team of employees. Strong Organizational skills and ability to follow a proven system Desire to Build a Successful Business while servicing your community. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 4 weeks Classroom Training: 3 weeks Additional Training: Ongoing training | Operational/Management Training In-Store Training Hiring Assistance Customer Satisfaction Training Quality Assurance Procedures Accounting Systems Training Acquiring Wholesale Accounts Insurance Selection Warranty Programs Proprietary Software Training Advertising/Marketing Best Practices |
| Support | There is a three week training program, coupled with frequent webinars, an annual convention, a proprietary line of fluid products at discounted costs to Zees, and field support through corporate staff, Region Developers, and vendors. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Site Selection Assistance Facilities Design Lease Negotiation Assistance Source for Financing New Business Start-Up Planning Training Support |
| Marketing | Co-op Advertising Ad Templates National Media Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations | The owner will spend 50% of their time in the center, 50% networking, marketing and developing fleet accounts. Average number of employees to run a location is 8-10; 1-2 Managers, 4 Technicians and the owner. Hiring assistance is provided. | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Honest-1 Auto Care
Honest-1 is the only national full-service auto repair and maintenance franchise chain that is 100 percent ESA Certified Eco-Friendly Auto Care. Honest-1 executes numerous eco-friendly actions companywide, including strict recycling of auto materials, pollution prevention, resource conservation and trademarked services such as ECO TuneUp and ECO Oil Change. In addition to its high standards to be environmentally responsible, Honest-1 is committed to all-around quality customer service unprecedented in the auto repair and maintenance industry. Each Honest-1 staff member and technician is thoroughly trained to meet company-set standards, which are designed to make the maintenance process less intimidating for non-auto enthusiasts while providing upfront, honest service. With 22 locations throughout the U.S., Honest-1 centers are family-friendly, and are characterized by clean and upscale waiting areas, Internet cafes, children's play areas, comfortable chairs and couches, HDTV and complimentary beverage stations. Honest-1 plans to open 10 more locations nationwide in the next year. For more information and to inquire about available franchise opportunities, visit www.honest-1.com. Honest-1 Auto is growing rapidly and has an opportunity for you.
Veteran Incentives $5,000 off franchise fee
About Mikes Master Mechanics
We've changed how franchisees are treated. Most automotive franchisors prey upon their franchisees, leaving them scrambling to survive. We believe we'll be more successful if our franchisees are successful. Mike's Master Mechanics has developed a few distinctly different ways for people to take advantage of the growing need for automotive service and opportunities franchising has to offer. Area Developer Area Developer programs are well-suited for business executives who enjoy coaching and assisting others succeed while financially benefiting for these efforts. Area Developers share in the franchise income and royalties collected within their territories. These financial rewards can be tremendous but the benefits are many and include: Career Flexibility Career Prestige Satisfaction of Helping Others Multiple Revenue Options Single & Multi-Unit Franchisee Single and multi-unit franchise options are for those who wish to own and operate their own business and take control of their own financial future. A Mike's Master Mechanics franchise is a great vehicle for wealth building, career security and freedom from corporate politics. One very unique feature offered within a Mike's Master Mechanics franchise is the opportunity of owning the real estate your business uses. This can add greatly to your financial security and wealth building strategies and is almost unheard of for most service franchises that reside in strip malls or shopping centers. There is no better time to invest in yourself and partner with someone who cares about your success. Joining Mike's Master Mechanics is the best way to take advantage of this growing industry! You can capitalize on the huge market need and stand out from the competition using our first-rate infrastructure. Entry costs are competitive and your earning potential is unlimited!