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Below is an in-depth analysis and side-by-side comparison of Sertinos Coffee Shops vs Rituals Coffee House including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $208,950 - $288,625 | $100,000 - And Up |
Franchise Fee | $35,000 | $5,000 - $25,000 |
Royalty Fee | 6% | 5% |
Advertising Fee | 1% | - |
Year Founded | - | 2003 |
Year Franchised | - | 2003 |
Term Of Agreement | - | 5 years with options |
Term Of Agreement | - | 5 years with options |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years. | Rituals Coffee House will provide initial training for up to five individuals. The training consists of: Classroom sessions and existing in-store training. The classroom training is conducted at our corporate training center, and on-the-job training will take place at our company-owned locations. Additional on-site training in your store as you open is also provided. In addition to the training plan, each franchise will receive a complete library of training and procedural manuals. All updates, improvements, and corrections are provided on a continual basis. |
Support | - | - |
Marketing | - | - |
Operations | - | Typically, a stand-alone layout requires 1,200 sq. ft. with parking. |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | - |
International Expansion | - | Yes |
Sertinos Coffee Shops are specialty coffee stores presently located in the Western States and Texas with expansion plans throughout the United States. These shops feature premium and organic espresso, brewed coffees, a wide selection of imported loose-leaf teas, and iced drinks such as frappes, iced mochas, espresso milkshakes , Italian sodas, Pastry items such as scones, bagels and muffins.Sertinos Coffee Shops offer whole bean coffee and loose leaf teas, brewing equipment, decorative mugs, travel cups and home brewing accessories.Sertinos Coffee Shops are designed for a warm and relaxed environment catering to the specialty coffee and tea customer. Our stores are positioned to take advantage of the steady growth trend in specialty coffee and tea sales. We are a part of an established hospitality business of quick service restaurants - All American Specialty Restaurants - that started out offering healthy frozen yogurt treats. We've evolved to include ice cream, sandwiches, specialty coffees and more-never forgetting our roots, while staying on top of trends. We are all about hospitality, quality and variety. We have made significant investments in the development of our broad menus and the high quality of our products. We take pride in our ability to serve and please our patrons. Our many years of experience give us the knowledge needed to be able to provide the best quality offerings. We want to impart that knowledge on to you.
In November 1986 Mario Sabga-Aboud opened the first Burger Boys restaurant at 27 Frederick Street, Port-of-Spain. The success of this first restaurant was phenomenal and Mario asked himself 'what next?' The answer to that question was 'Pizza'. So two years later right next door to the first Burger Boys restaurant the first Pizza Boys restaurant opened for business in September 1988. Today, Pizza Boys is a powerful Group of Companies consisting of Wok 'n Roll, Imperial Gardens, Donut Boys, V.I.P Lounge, Vie de France, Captain D's, Church's Chicken and Rituals Coffee House. Today * A leader in the quick service industry in Trinidad and Tobago for over two decades * More than 1000 employees! * Great locations * 91 Business Units throughout Trinidad and Tobago * Commitment to high quality products * Multi-product business Tomorrow Since our first Cafe opened its doors in 2003, we have added 40 more outlets in Trinidad and Tobago and 15 more are planned. No stores have been closed since opening! Trinidadians and Tobagonians as well as our business, sport and leisure visitors can't get enough of Rituals. As we continue to grow, our franchising plan has opportunities for locations in * Grenada * St Lucia * Barbados * Jamaica * Antigua * St. Kitt's and Nevis * St. Vincent * St. Maarteen * Dominica * Bahamas * Bermuda * Turks and Caicos