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Updated RecentlySertinos Coffee Shops vs Seattle's Best Coffee Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Sertinos Coffee Shops vs Seattle's Best Coffee including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $208,950 - $288,625 | $267,200 - $444,000 |
| Franchise Fee | $35,000 | $30,000 |
| Royalty Fee | 6% | 5%-7% |
| Advertising Fee | 1% | 1% |
| Year Founded | - | 1970 |
| Year Franchised | - | 1994 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years. | Initial training is included with your start-up fees. With expert training, your team will confidently deliver the successful Seattle's Best Coffee experience every time. You will have the opportunity to train in our corporate cafes and we come to your soon-to-open cafe to initiate a three week training course prior to opening. |
| Support | - | The Seattle's Best Coffee comprehensive franchise program provides its franchisees with support from site selection approvals to store opening assistance, initial cafe training, ongoing consultation, employee training programs, marketing programs and materials, new products and more. |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Sertinos Coffee Shops
Sertinos Coffee Shops are specialty coffee stores presently located in the Western States and Texas with expansion plans throughout the United States. These shops feature premium and organic espresso, brewed coffees, a wide selection of imported loose-leaf teas, and iced drinks such as frappes, iced mochas, espresso milkshakes , Italian sodas, Pastry items such as scones, bagels and muffins.Sertinos Coffee Shops offer whole bean coffee and loose leaf teas, brewing equipment, decorative mugs, travel cups and home brewing accessories.Sertinos Coffee Shops are designed for a warm and relaxed environment catering to the specialty coffee and tea customer. Our stores are positioned to take advantage of the steady growth trend in specialty coffee and tea sales. We are a part of an established hospitality business of quick service restaurants - All American Specialty Restaurants - that started out offering healthy frozen yogurt treats. We've evolved to include ice cream, sandwiches, specialty coffees and more-never forgetting our roots, while staying on top of trends. We are all about hospitality, quality and variety. We have made significant investments in the development of our broad menus and the high quality of our products. We take pride in our ability to serve and please our patrons. Our many years of experience give us the knowledge needed to be able to provide the best quality offerings. We want to impart that knowledge on to you.
About Seattle's Best Coffee
Seattle's Best Coffee is now franchising as part of the Starbucks Corporation portfolio, where will you find another franchise opportunity this irresistible? Seattle's Best Coffee is ready to bring our Uncommonly Smooth coffees, full day-part menu offerings and unparalleled guest experience to your area. For more than 40 years, Seattle's Best Coffee has played a pivotal role in delivering on America's demand for smooth tasting coffee. Our strong support makes our coffee franchise the one everyone wants to get their hands on. If you're ready to go, we are too.
If you can answer "Yes" to all the questions below, then we want to talk with you.
* I want to get in on the ground floor of an exciting business opportunity.
* I have translatable business experience and/or ownership skills related to the operation of a coffee franchise.
* I am able to operate multiple locations.
* I have a net worth of at least $1 million and liquidity of $250,000
* I can secure my own financing.
* I have knowledge and insight into the markets I will operate in.
* I will be 100% committed to making my coffee franchise the best it can be.
* I want to work hard, have fun and be an ambassador for the Seattle's Best Coffee brand in my local market.
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