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Updated RecentlySmoothie Factory vs Wendy's Milk Bar Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Smoothie Factory vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $141,500 - $424,500 | $100,000 - $210,000 |
| Franchise Fee | $30,000 | $25,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1996 | 1979 |
| Year Franchised | 1997 | 0 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | * A 620 or higher credit score * Investment capital equal to 30% of the purchase price * $10-$15K of working capital | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood � they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you�re already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | - | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | - | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns � all designed to achieve excellent cut-through within our key target demographics. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Smoothie Factory
Smoothie Factory - A Fresh Concept in Franchising!
Smoothie Factory is a leader in today's growing $2 billion juice and smoothie bar industry. Founded by an Olympic athlete, Smoothie Factory meets the ever increasing demand for healthier options to traditional fast food. We believe in the simple concept of providing guests with reasonably priced smoothies, non-fat frozen yogurt and other healthy snacks served quickly in attractive, clean, pleasant surroundings every day. In addition to our great food product, our stores retail value priced dietary supplements enabling the franchisee to have multiple revenue sources under one roof. Smoothie Factory has established over 70 locations nationwide, along with international licenses in China and Vietnam, with a brand that has become recognized for excellence in service, product and value.
Smoothie Factory Franchise Opportunity.
Smoothie Factory's most impressive benefit, perhaps, is its desire to continually enhance its franchising system, interior design and image. The result has been a solid, unbroken track record of success, and a company poised for rapid expansion - an unparalleled blend of vision, product offerings and a franchise opportunity that's just right for forward-thinking entrepreneurs.
In addition, an unwavering commitment to value on nutritional products continues to be an ingredient in our recipe for success. In fact, we sell nutritional products too, for less, every day, at 30%-50% off MSRP, making our franchise community a leader in nutritional product sales.
The total investment necessary to begin operation of a Smoothie Factory' Store ranges from $257,000 to $365,700. This includes the
$42,000 that must be paid to the franchisor or an affiliate.
The total
investment necessary to begin operation of a Smoothie Factory'
Non-Traditional Store ranges from $141,500 to $305,000. This includes
the $27,000 that must be paid to the franchisor or an affiliate.
The
total investment necessary to begin operation of a Smoothie Factory-RED
MANGO Co-Branded Traditional Store ranges from $309,000 to $424,500.
This includes the $47,000 that must be paid to the franchisor or an
affiliate.
The total investment necessary to begin operation of a Smoothie Factory' Non-Traditional Store Co-Branded with a Third-Party
Concept ranges from $75,500 to $189,500. This includes the $20,000 to
$27,000 that must be paid to the franchisor or an affiliate.
About Wendy's Milk Bar
Welcome to WendysWith more than three decades of franchise expertise and a product offering that's second to none, it's little wonder that Wendys is the leading brand of choice in the treats market in both Australia and New Zealand.
By joining Wendys, you not only become part of a brand that is known and loved; you also become part of a franchise network that is backed by experience and proven systems that work.
Everything we do is about empowering our franchisees to be the best they can be - masters of taste and masters of providing the most indulgent, fun, I HAVE to come back here again treat experience.
The Mini
The Mini is a compact store offering that offers the perfect entry point
into the world of Wendys franchising.
At an average of 10m2 - less than half that of our traditional store - what
the Mini concept lacks in size, it more than makes up for in punch with a
focus on our core product line-up of hot dogs, shakes and scoop ice cream.
The flexible nature of the Mini ensures franchisees can be where the demand is. And, with the investment entry point from $100,000.00 + GST, it's not hard to see why the Mini is gaining significant interest - both with young investors as well as those looking to become multi-store owners.
The Maxi
The Maxi is the big scoop in the Wendys franchise system.
With sale price from $200,000.00 - $ 210,000.00 + GST, the Maxi is a store in which franchisees can maximize their potential.
The large-space format Maxi ranges from 20m2, enabling franchisees to carry the full Wendys product range including hot dogs, shakes,smoothies, cakes, soft serve and - of course - a veritable rainbow of scoop ice cream flavours.
Think you have what it takes to join our team of experts in all things yum?
Contact us.