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Below is an in-depth analysis and side-by-side comparison of Brown's Chicken & Pasta vs Pluckers Wing Bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $155,000 - $2,699,000 | $70,000 - $225,000 |
Franchise Fee | $25,000 | $18,000 |
Royalty Fee | - | - |
Advertising Fee | - | - |
Year Founded | 1949 | 1995 |
Year Franchised | - | 2000 |
Term Of Agreement | 15 years | - |
Term Of Agreement | 15 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Previous restaurant experience is not necessary, although management and/or sales experience is preferable. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/- | -/- |
Start-up Costs | No/- | -/- |
Equipment | No/- | -/- |
Inventory | No/- | -/- |
Receivables | No/- | -/- |
Payroll | No/- | -/- |
Training & Support |
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Training | Brown's requires that the franchisee complete an extensive eight-week training program that covers all areas of business operations, store maintenance procedures, and marketing/advertising. | *A twenty day start-up training program at our home office will instruct you in all aspects of managing a MD Pluckers Wing Factory & Grill including: *Preparation of all MD Pluckers menu items. *Customer Relations *Inventory management *Hiring and Personnel management *Bookkeeping & time management *Advertising and marketing campaigns *Ten days of training and assistance at your location including initial training of your employees. |
Support | Brown's provides operational specialists who bring with them technical expertise in all areas of business. We also have a staff of marketing, purchasing and financial specialists to assist you. | At MD Pluckers, it is our job to give you the skills necessary to open and operate a successful restaurant. We are there every step of the way for our franchisees. Our Pre-opening support includes: *Site selection and lease negotiation *Granting each franchise owner an exclusive territory *Restaurant design and construction advice *A Pre-opening manual to guide you step-by-step *Grand Opening advertising and marketing campaigns *A twenty day start-up training program at our home office Once your MD Pluckers Wing Factory & Grill is ready to open, our support services continue to guide down the road to success including: *A confidential operation manual detailing every aspect of managing your location. *Ongoing marketing and advertising campaigns that are low-cost, but highly effective. *Field support and scheduled visits. *Group purchasing programs. |
Marketing | - | - |
Operations | Brown's has designed a complete set of forms to facilitate sales accounting, cash control, inventory control, and cost analysis. You can also work with our cost control department and gain weekly insight into your store's profitability. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Brown's Chicken & Pasta is committed to controlled expansion of completely new store sites and the redevelopment of our current restaurant locations. This business practice encourages growth of locally based ownership and management of restaurants. All new franchises awarded will actually be two opportunities in one. The company is in an aggressive redevelopment stage as existing Brown's Chicken & Pasta restaurants are being remodeled and re-tooled to incorporate our new CHICAGO WAY sandwich brand. The introduction of CHICAGO WAY sandwiches to our existing restaurant operation has sparked new sales and customer traffic opportunities. Operating within the same site that houses our primary Brown's Chicken & Pasta restaurant concept, the CHICAGO WAY sandwich menu brings new daypart appeal to the location. Brown's traditional business is largely generated through the evening daypart. The CHICAGO WAY sandwich line opens the lucrative lunch and fringe daypart markets to the franchise. All future franchise development will be a combined Brown's Chicken & Pasta and THE CHICAGO WAY as a single dual-concept operation.
The first MD Pluckers Wing Factory & Grill was opened in 1995 in Austin, Texas. Our concept is unlike any other restaurant we know of! We believe in serving the highest quality food, including our seventeen delicious flavors of chicken wings and offering our customers the convenience of full service dine-in, take-out AND delivery of our entire menu.
Our unique combination of food and services allows a franchise owner to maximize revenues and profits.
Casual & Fun Dining
The atmosphere at MD Pluckers is casual and fun, the kind of place you want to watch the big game with your friends or spend an evening with your family. We provide table service for sixty to one hundred guests per store.
Because we offer delivery service, the 2,200 to 3,000 square feet necessary to operate a MD Pluckers allows a franchise owner to generate revenues similar to larger restaurants, but the benefit of lower overhead and higher profitability.
If you think wings might be your thing.
It is Pluckers' goal to create a family of franchise owners who share in our pursuit of the perfect chicken wing and seek to provide 100% satisfaction for all customers.