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Updated RecentlyThe Fractured Prune vs Ben's Soft Pretzels Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Fractured Prune vs Ben's Soft Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $143,950 - $270,450 | $107,200 - $339,500 |
| Franchise Fee | $27,500 | $30,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 1% | 1.5% |
| Year Founded | - | 2008 |
| Year Franchised | - | 2013 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | - | As a Franchise Partner, you will receive many different forms of hands-on training. We focus on teaching you how to run your business, as well as, how to make our legendary Ben's Soft Pretzel products. We are here to help you every step of the way. * 101 Training (3-Days at Ben's Soft Pretzels University): We walk you through all of the important aspects of starting and managing a successful business. * Reality Training (5-Days at Ben's Soft Pretzels University). In this training we show you everything you need to know about making our delicious pretzel products. * In-Store Training (6-Days). We send a Pretzel Professor to your bakery for 6 days when you open your store to help train your staff in the art of perfect pretzel making. * On-Going Training. We offer multiple training opportunities throughout the year for both Franchise Partners and Bakery Managers. We also offer monthly Franchise Partners conference calls, an online forum, and weekly newsletter to keep you up-to-date with the latest happenings surrounding our business. |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Here at Ben's Soft Pretzels we are fortunate to have a brand that customers L-O-V-E. Our easy-to-follow marketing programs allow franchise partners to focus their marketing efforts locally. We assist you in turning customers into raving pretzel-loving fans. From announcing the opening of your bakery, to planning your Grand Opening, to growing your brand online, we help our franchise partners every step of the way. We come along side you to create a finely-tuned marketing plan to connect with customers, influencers and community leaders near your bakery. Throughout the year we offer ongoing marketing training to keep up to speed with the most effective marketing tools and tactics. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About The Fractured Prune
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The FRACTURED PRUNE has been an Ocean City, MD landmark for 30 years. It has been a tradition for many donut lovers far and wide. These donut lovers line up in the early morning, around the block in the anticipation of creating and tasting their own creation.
The FRACTURED PRUNE DONUT SHOPPE is a Specialty shop for donuts. What makes these just so special is the way they are created by you. "You create em, we make em!" Our donuts come out hot and crispy on the outside and light and moist on the inside. We then take the donuts and dip them in any one of our homemade glazes of your choice, which you can top with an assortment of delectable toppings.
These donuts are loved by kids of all ages. There is nothing sweeter than being able to create and have a HOT DONUT at anytime of the day.
Many inquiries have been made to expand our locations, so that the donuts could be more than a tradition for people. They could be an everyday indulgence.
So with great pride, we have decided to franchise. If you are interested in owning what we believe will be the next fastest growing franchise in the coming year, feel free to fill out the Questionnaire.
To request additional information on this opportunity, please contact us.
About Ben's Soft Pretzels