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Below is an in-depth analysis and side-by-side comparison of Applegate Farm vs U-Swirl including start-up costs and fees, business experience requirements, training & support and financing options.
| Start-Up Costs and Fees | ||
| Investment | $137,650 - $322,000 | $360,000 - $466,000 | 
| Franchise Fee | $25,000 | $25,000 | 
| Royalty Fee | 5% | 4% | 
| Advertising Fee | 2%local+2% Nat'l | 2%Nat'l + 1%Local | 
| Year Founded | - | - | 
| Year Franchised | - | - | 
| Term Of Agreement | 5 Years +5+5+5 | - | 
| Term Of Agreement | 5 Years +5+5+5 | - | 
| Renewal Fee | - | - | 
| 
 Business Experience Requirements | ||
| Experience | - | - | 
| Financing Options | ||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- | 
| Start-up Costs | -/- | -/- | 
| Equipment | -/- | -/- | 
| Inventory | -/- | -/- | 
| Receivables | -/- | -/- | 
| Payroll | -/- | -/- | 
| Training & Support | ||
| Training | 80 hours over approximately two weeks. Includes both classroom and on-the-job training. | - | 
| Support | - | - | 
| Marketing | - | - | 
| Operations | - | - | 
| Expansion Plans | ||
| US Expansion | - | - | 
| Canada Expansion | - | - | 
| International Expansion | - | - | 
Applegate Farm has grown to be one of the largest retail outlets for ice
 cream on the East Coast. In 1980, Mrs. Betty Vhay became the new owner 
of Applegate Farm. In an effort to oversee all aspects of the business 
the Vhay family moved into the original farmhouse. Mrs. Vhay became Mrs.
 Wayne Niles in 1991 and eventually transferred ownership to her nephew 
and his wife Mr. and Mrs. Jason Street. Working together, the entire 
family contributes to maintaining the century-old tradition of the best 
homemade ice cream and sweet treats in the 21st century.