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Below is an in-depth analysis and side-by-side comparison of ASP-America's Swimming Pool Company vs My Destination including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $101,089 - $138,344 | $20,000 - $50,000 |
Franchise Fee | $35,000 - $58,000 | N/A |
Royalty Fee | 8 - 4% | 500/month |
Advertising Fee | 1% | - |
Year Founded | 2001 | - |
Year Franchised | 2005 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/Yes | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 64 hours Classroom Training: 32 hours Additional Training: Regional training | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | * Franchise can be run from home
* 20% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | - | Yes |
At My Destination we pride ourselves on creating a franchise structure that is not only very supportive but also great fun to be a part of. In general we are in contact with our franchisees on a daily basis, helping each other to maximise the potential of each individual site as well as the mydestinationinfo.com network. We also see our franchise network as more of a partnership, each person bringing new things that all of us in the network can benefit from thanks to everyone's backgrounds and skills. By taking advantage of this we are able to continually improve and diversify the business in ways that an individual on their own could not do. My Destination is focused on providing websites that offer unrivalled levels of local information; everything a traveller could want to know and all in one place! Developed with the latest internet technologies to embrace the power of 'Social Media' and 'Visitor Interaction'...and combining these with online booking engines....each My Destination site brings the best of the internet to the destination. One of the most important factors that has lead to the overwhelming success of My Destination is the partnerships in each destination with local residents; individuals and organizations whom are passionate and enthusiastic about their destination and are well placed within the community to help promote all of the tourist companies in the destination to the thousands of potential tourists whom will use the site. If this sounds like an exciting opportunity to you then please contact us.