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Below is an in-depth analysis and side-by-side comparison of ASP-America's Swimming Pool Company vs Urban Enterprises including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $101,089 - $138,344 | $9,000 |
Franchise Fee | $35,000 - $58,000 | $9,000 |
Royalty Fee | 8 - 4% | $400/mo. |
Advertising Fee | 1% | - |
Year Founded | 2001 | 1999 |
Year Franchised | 2005 | 0 |
Term Of Agreement | 10 years | 5 years |
Term Of Agreement | 10 years | 5 years |
Renewal Fee | - | None, simply continue the monthly fee of $500 |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/Yes | -/- |
Start-up Costs | -/Yes | -/- |
Equipment | -/Yes | -/- |
Inventory | -/Yes | -/- |
Receivables | -/Yes | -/- |
Payroll | -/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 64 hours Classroom Training: 32 hours Additional Training: Regional training | - |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform | - |
Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | * Franchise can be run from home
* 20% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Loyalty Club Card Loyalty Club Card for your local Area. You own the franchise for your area code. We assist you in training, support, website, and services so you can own a loyalty card company for your local area. The franchise started as Urban515.com in the Capital of Iowa and quickly became the only Loyalty Card Company of its type-capturing the savings people love, and delivering loyal customers that businesses need. You will own your area code and your website, customized crm, rights to the Urban Card name, established customer base, leads, and more which could cost you as much as $80,000.00 to duplicate. Urban Card will soon be the leader in North American loyalty clubs. This concept captures the element of local and conscious consumerism. We provide specialized and a standardized system to purchase cards, marketing material and your website-all at the click of a button. You will have the use of the website, you can buy your state or your area code. You can retain ownership of your state or area code or we will maintain ownership and create a split with you to be the manager of your area.