16 Handles vs Swirls and Twirls Franchise Comparison

The 16 Handles Brand is in High Demand. Launched in 2008, 16 Handles was New York's first self-serve pay-by-weight frozen yogurt shop and is still #1 in the city. We give our customers complete and total control over their creation with 16 different frozen yogurts and over 50 different toppings, with a menu offering products like Fro-Yo Cakes, Mega Mixes (take home pints), Toppings to Go, Fro-Yo Sandwiches, Whip-Ups, Waffle Bowls and Cones, Fruit Smoothies, Fro-Yo Hot Cocoa, and more! 16 Handles also offers an eye-catching in-store design, innovative marketing, and an amazing customer experience. We currently have over 40 stores across the East Coast and 150 international stores in development. Reasons to Invest! - #1 Frozen Yogurt Franchise Listed In The 2014 Future 50, Technomic - $780,915* AUV, Highest Among Our Competitors** - Taste The Difference In Quality - Hand Crafted, Proprietary Products With Kosher, Vegan, and Gluten Free Options Available Figures reflect averages for nineteen (19) stores as published under Item 19 of our 2014 Franchise Disclosure Document. As of December 31, 2013, we had twenty seven (27) Franchised Stores in operation, but only nineteen (19) of these Stores were open throughout the entire calendar year. We did not include the revenue figures for the eight (8) Franchised Stores that were not open for the entire 2013 calendar year, nor did we include the revenue figures for the Stores that are owned and operated by us and/or our affiliates. All of the franchisee information contained in Item 19 was provided to us by our franchisees through periodic reports required under the Franchise Agreement. **Competitors being Yogurtland, Pinkberry, Menchie's, sweetFrog, Orange Leaf, Red Mango, and TCBY, according to their respective 2014 FDD's, Item 19

Swirls and Twirls was created to be the ultimate healthy indulgence and the most innovative self-serve frozen yogurt experience out there. We are all about promoting creative expression - in all forms.

Every Swirls and Twirls Franchise is: Fun, simple, highly scalable Unique, creative, completely innovative Owner operated, absentee operated or semi-absentee operated Requires minimal inventory and a low payroll roster Includes comprehensive training and support Our shops Our upscale and contemporary shops are designed to provide our guests with an atmosphere that promotes fun and creativity while encouraging independence and nutritious eating habits. Every Swirls and Twirls boast a vibrant and unique interior, striking architectural lighting, music from a state-of-the-art sound system, a warm and inviting interior, and free Wi-Fi. Leveraging technology to enhance the Swirls experience, on-site touch screens have been incorporated into every shop. One provides easy access to ingredient, nutrition and allergy information while the other, a 55" live Facebook monitor, allows customers to post status updates and photos, and see them appear online instantly. Our Products All of our premium yogurt flavors are kosher and include gluten-free, non-fat, low-fat, no sugar added, dairy-free varieties, and are as low as 70 calories per ½ cup serving. Every one of our shops features eight dual yogurt dispensers with a third handle in the middle that allows customers to create a most unexpected, uniquely swirled flavor. With 24 flavors on tap and 50+ toppings available all the time, visitors are only limited by their own imaginations. In addition to our one-of-a-kind in-store experience, our new Swirls To Go products are growing in popularity and are flying out of all of our shops faster than we ever could have imagined. Our grab-and-go and easily customized products include: Swirl Quarts - Their favorite Swirls flavors in pre-packaged quarts Swirl Cakes - Birthday, anniversary or special occasion frozen yogurt cakes Swirlwiches - Soft serve cookie sandwiches, with or without toppings Swirls Cannoli - Swirls frozen yogurt hand piped into a fresh baked cannoli shell topped with mini chocolate chips. The Opportunity Starting a franchise with Swirls and Twirls allows you to capitalize on our proven business model and our tremendously growing momentum in this expanding $14 billion dollar industry. Over the last 18 months we’ve opened 9 new shops, with 3 more on the way, and plans in the works for expansion into NYC, NJ and Boston. We are dedicated to providing you the systems, training, and tools that we have developed and refined over the years, to grow your business within the thriving market segment of self serve frozen yogurt. We provide our guests with a fun, creative, family and eco-friendly environment and products that are made with the highest quality ingredients at every store. As a franchisee, you’ll receive the benefit of our brand recognition and our support, beginning with site selection and training thru ongoing operational, research and development and marketing efforts. We will be your champion every step of the way.