O'Naturals vs Shuckin' Shack Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of O'Naturals vs Shuckin' Shack including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$764,000 - $1,000,000 | $252,700 - $841,750 |
Franchise Fee |
$25,000 | $45,000 |
Royalty Fee |
5% | 3.5-5.5% |
Advertising Fee |
- | 1.5% |
Year Founded |
1998 | 2007 |
Year Franchised |
2005 | 2014 |
Term Of Agreement |
15 years | - |
Term Of Agreement |
15 years | - |
Renewal Fee |
50% of current franchise fee | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/Yes |
Start-up Costs |
No/No | -/Yes |
Equipment |
No/No | -/Yes |
Inventory |
No/No | -/Yes |
Receivables |
No/No | -/Yes |
Payroll |
No/No | -/Yes |
Training & Support |
Training |
* Available at headquarters: 6 weeks
* At franchisee's location: Up to 5 days |
On-The-Job Training: 80 hours
Classroom Training: 64 hours
|
Support |
- |
Ongoing Support
Purchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
|
Marketing |
- |
Ad Templates
National Media
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
|
Operations |
* Number of employees needed to run franchised unit: 10 - 25
* Absentee ownership of franchise is allowed. |
Absentee Ownership Allowed
Number of Employees Required to Run: 20
|
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
- | - |
International Expansion |
- | - |
Company Overviews
About O'Naturals
NO LONGER FRANCHISING
About Shuckin' Shack
When the founders opened the first Shuckin’ Shack in 2007, their goal was to provide the highest quality seafood and drinks while removing all the pre-conceived notions of only getting great food a few times per year. Opening the second location in Historic Wilmington in 2012 brought similar success, even in a market flooded with seafood restaurants, taverns, and bars. One thing remained clear - Shuckin’ Shack was different than the tired “fry it all” seafood houses found all over the Southeastern United States. After a warm reception and a number of awards, as well as being featured in Coastal Living Magazine’s “22 Best Seafood Dives in America,” 2014 brought a new adventure: franchising. Sticking with the same mantra that brought two successful restaurants in North Carolina,
Shuckin’ Shack Oyster Bar can now be found in multiple states with over a dozen locations. The formula that works for “The Shack” can be found in their mission statement: “To show each guest ‘A Good Shuckin’ Time’ through fresh seafood, high-quality spirits, and exceptional customer service.”
Are you ready to bring ‘A Good Shuckin’ Time’ to your community?
Seeking new franchise units in the following regions/states:
Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, District
of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Indiana, Kansas,
Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri,
Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New
Jersey, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, South
Carolina, Tennessee, Texas, Utah, Virginia, Vermont, West Virginia and Wyoming
Veteran Incentives 10% off franchise fee