O'Naturals vs Shuckin' Shack Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of O'Naturals vs Shuckin' Shack including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
O'Naturals Franchise
Shuckin' Shack Franchise
Investment $764,000 - $1,000,000$252,700 - $841,750
Franchise Fee $25,000$45,000
Royalty Fee 5%3.5-5.5%
Advertising Fee -1.5%
Year Founded 19982007
Year Franchised 20052014
Term Of Agreement 15 years-
Term Of Agreement 15 years-
Renewal Fee 50% of current franchise fee-


Business Experience Requirements

 
O'Naturals Franchise
Shuckin' Shack Franchise
Experience --

Financing Options

 
O'Naturals Franchise
Shuckin' Shack Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/Yes
Start-up Costs No/No-/Yes
Equipment No/No-/Yes
Inventory No/No-/Yes
Receivables No/No-/Yes
Payroll No/No-/Yes

Training & Support

 
O'Naturals Franchise
Shuckin' Shack Franchise
Training * Available at headquarters: 6 weeks

* At franchisee's location: Up to 5 days

On-The-Job Training: 80 hours Classroom Training: 64 hours
Support - Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing - Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations * Number of employees needed to run franchised unit: 10 - 25

* Absentee ownership of franchise is allowed.

Absentee Ownership Allowed Number of Employees Required to Run: 20

Expansion Plans

 
O'Naturals Franchise
Shuckin' Shack Franchise
US Expansion Yes-
Canada Expansion --
International Expansion --

Company Overviews

About O'Naturals

NO LONGER FRANCHISING

About Shuckin' Shack

"Shuckin

When the founders opened the first Shuckin’ Shack in 2007, their goal was to provide the highest quality seafood and drinks while removing all the pre-conceived notions of only getting great food a few times per year. Opening the second location in Historic Wilmington in 2012 brought similar success, even in a market flooded with seafood restaurants, taverns, and bars. One thing remained clear - Shuckin’ Shack was different than the tired “fry it all” seafood houses found all over the Southeastern United States. After a warm reception and a number of awards, as well as being featured in Coastal Living Magazine’s “22 Best Seafood Dives in America,” 2014 brought a new adventure: franchising. Sticking with the same mantra that brought two successful restaurants in North Carolina,

Shuckin’ Shack Oyster Bar can now be found in multiple states with over a dozen locations. The formula that works for “The Shack” can be found in their mission statement: “To show each guest ‘A Good Shuckin’ Time’ through fresh seafood, high-quality spirits, and exceptional customer service.”
Are you ready to bring ‘A Good Shuckin’ Time’ to your community?

Seeking new franchise units in the following regions/states:
Alaska, Alabama, Arkansas, Arizona, Colorado, Connecticut, District of Columbia, Delaware, Florida, Georgia, Iowa, Idaho, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, West Virginia and Wyoming

Veteran Incentives  10% off franchise fee